Laura Lee Cosmetics
Laura Ann Lee began her career as a make-up blogger in 2013. The American make-up artist, YouTuber, entrepreneur, and blogger then founded and launched her own brand, Laura Lee Los Angeles, without any investor or outside assistance in 2017. She turned to ULS for support with her website, online store, and social media promos!
She is also now the founder and owner of curated fashion brand Nudie Patootie thanks to the success of Laura Lee Los Angeles.
The Plan:
To make all of Laura’s hard work accessible to her fanbase, designing a Shopify configuration that spoke to her vegan, cruelty free design aesthetic held highest importance. Installing applications would require refactored coding to improve the structure of her site without compromising on fashionable function.
To help get the site rank in search engines, the next step was boosting SEO and building on audience momentum Laura created by running and managing social media promotions.
