Manny MUA Of Lunar Beauty
Makeup artist and beauty expert Manny MUA is a pioneer in the cosmetics industry and wildly popular influencer known for consistently blurring the lines of gender with hilariously relatable YouTube videos and making history as the first male face of Maybelline Cosmetics! With Lunar Beauty, Manny designs beautiful custom cosmetics and fosters an inclusive community for all to feel beautiful! Lunar Beauty is a place for the imagination to run wild and for anyone to be anything and everything they’ve ever dreamed they could be.
Designing a Shopify configuration that aligned with Manny’s “out of this world” aesthetic was crucial while also maintaining and extending the sense of community and relatability quintessential to Manny’s vision. Installing applications to improve the structure of the site to house multiple kinds of products required refactored coding to showcase everything beautifully without compromising on fashionable function. Building on the powerhouse presence Manny generated on YouTube meant optimizing every bit of the site with SEO in content and structure phases and amping social media reach with promotions.