Maurice Dadoun Branding Case Study

Maurice Dadoun, Lead Stylist

Jerusalem-born Maurice discovered his unique sense of style and eye for beauty at a very young age. After studying with world-renowned stylist Jacques Dessange in Paris, Maurice made a name for himself in his own right in the city of love and light.
After a wondrous turn in Paris, he next set his sights on the Big Apple. Serving as lead stylist at Frederic Fekkai in New York, Maurice then led a team in opening a salon on Rodeo Drive in Beverly Hills where he worked wonders for the likes of Emmy Rossum, Tommy Lee Jones, Sandra Bullock, Brooke Shields, Hilary Duff, Don Johnson, and many more high-profile clients!

The Plan:

Maurice needed a website designed and developed with SEO in mind to help maintain his global traction when audiences searched for him. Maurice’s social media also needed a classically high-end management style so Maurice could focus on what he loves-styling hair no matter where in the world!

Hear From Maurice Himself!

See how we helped Maurice stay a cut above the competition.

STYLISH WEB DESIGNS FIT FORSTYLIST TO THE STARS!

“As a business owner, I am too busy to think about SEO and broken links or forms. ULS has it all under control. From the moment I begin the business with them, they took ownership of all aspects of the website.”

The ULS Approach:

The Challenge

Catering to celebrity clientele requires a deft balance between showcasing what made service worth high-profile attention while also maintaining appropriate discretion and exclusivity. Fortunately, Maurice’s client-first approach was ample inspiration to capturing the right aesthetic to enchant audiences.

The Solution

In 2018, we helped Maurice build an intuitive, smooth-scrolling design to introduce Maurice to his ever-growing audience while maintaining the air of exclusivity that comes with styling celebrities. On the backend, it was important to house portfolios and structure the site to best showcase his work without sacrificing load times or visual impact. We also made sure the site was packed with SEO to rank on the front page of search engines.

The Results:

The end result is a beautifully functional site housing all of the things Maurice needs to inform visitors: press releases, an easily-accessed portfolio, and appropriate updates to reflect the jet-setting nature of his work!

105% Increase in sessions

31% Increase in transactions

55% Increase in conversation rate

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STYLISH WEB DESIGNS FIT FOR
STYLIST TO THE STARS!