The busiest shopping season is upon us! Black Friday is just a few days away. The day after Thanksgiving is spending mayhem… I mean, it marks the first day of Christmas shopping! We’ve seen how big businesses benefit from the largest, most profitable day in American history.
But did you know, online retailers and small businesses can also join in on all the fun and excitement this Black Friday!
Today, we’re sharing a few tips on how online retailers and small businesses can stand out on Black Friday.
Before we start, here are some interesting Black Friday stats.
- 49.35% of shoppers will search for storefront and online deals.
- $515 average amount of money shoppers spends in the US.
- 52% of people will regret their purchase.
Focus on Website
Get your website assessed! Make sure your website for the traffic it’ll get on Black Friday. Make sure that all links are correct, will work in every browser, and that it’s mobile-friendly.
Create Discount Coupon or Code
Here’s a small and easy tip. Simply offer your products at a discounted rate. The coupons can be downloaded or scanned for verification. If you’re an online retailer, create codes shoppers can add when they are ready to purchase.
Develop important partnerships with other brands or influencers. The trick to a successful partnership is finding a company or influencer that aligns with your brand philosophy and culture.
Promote on Your Website
Going back to your website, use it for your Thanksgiving promotion. Your website is an opportunity for you to advertise. Extend your Black Friday offer until Cyber Monday! This way you’re growing the shoppers on your website.
Use Social Media
Whether it’s Facebook, Instagram, Twitter, or social media groups, use it to promote your Black Friday specials. Engage your followers with fun contests and use trending hashtags. This also works for your Cyber Monday promo.
Offer shoppers free gifts. The promo should inform shoppers they receive a special gift when they buy from you.
We’re here to provide all the assistance you need when it comes to generating and executing your holiday online strategy. We’re experts at this. Drop us a message and let’s collaborate.