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Our Process & Client Expectations
What is the client onboarding process like?
Every step of the way, we want our clients to feel heard and supported. We find this flow to be best for
- Finalizing Contracts
- Once you have selected the service(s) best for your brand, we present you with our standard agreement to lock in your rate.
- Our team reaches out to collect monies owed as stipulated and outlined in our agreement. We accept payments via ACH.
- Dedicated Strategist
- The expert personally assigned to your brand as the main point of contact from our team will connect with you to get any further details needed as the rest of the team gets started.
- Initial Audit & Kickoff Meeting
- Our team then will take a look at what your brand has been doing so far and perform a comprehensive audit to make sure goals and tasks align with your vision and plan.
How much should I be spending on marketing?
The short answer is this figure will vary for each business and industry.
However, this is a very complex question which demands a thorough answer.
Based on the latest research, our expert opinions, and years of marketing experience, we generally recommend spending anywhere from 2 to 5 percent of your sales revenue on marketing.
What types of clients do you work with?
We tend to work mostly with B2B clientele with anywhere from 25-250+ employees producing $5M-50M+ in annual revenue within a sales cycle that also has a dedicated inside sales team needing a high volume of qualified leads.
We primarily work in the following industries: automotive, beauty, finance, fitness, food, manufacturing, professional services, software, technology, and wellness.
However, if you can dream it, we can build it. Reach out today to see if we can help!
SEO, Social Media & Content Marketing
How will you create content aligned with my brand?
We pride ourselves in working closely with our clients to ensure we understand each brand’s voice and aesthetic. We will create editorial guidelines and a style guide to ensure that your organization’s social media accounts are on-brand and cohesively work in tandem with other marketing efforts.
Will I have a project manager?
Depending on the service(s) you select, you may be assigned a project manager that monitors your social media channels to ensure that all comments are addressed promptly.
We will work with you to make sure your needs are met.
What is your SEO approach?
Our SEO approach calls for segmenting organic search traffic/queries, and subsequently website engagement, into 1 of 4 buckets, Google calls these query categories "micro-moments."
The micro moments?
- "I want to know"
- "I want to go"
- "I want to do"
- "I want to buy"
We leverage industry trends and insights on the search behavior from these micro-moments to guide on-page optimization strategy for relevant pages, build funnels, and segment users to appropriate landing pages that are hyper-relevant to their query.
Website & Graphic Design
How long does building a website take?
Every website timeline is different, and timelines depend on the size and complexity of the website as well as the resources available to work on the project. We will keep you informed every step of the way to ensure deadlines are met.
How do I maintain the website? Can I update it myself?
We offer maintenance on your website after it goes live, but we can also show you how to make changes on your site if you prefer to maintain and update it yourself, if the website has a content management system.
I sell items products from my website, does ULS do e-commerce?
We sure do! We have extensive experience in designing and building eCommerce websites to give your clients an effective, easy way to find you and purchase your product.
What does your PPC Program cost?
We offer fixed program pricing. A lot of agencies charge a percentage of ad spend, but our pricing always stays fixed so you can budget accordingly. However, our BA Attack program does not include the cost of buying traffic from Facebook, Google, or other networks.
Do you work on other social media platforms?
Yes! Depending on the program you select, we can work on Facebook, LinkedIn, Twitter, and Google.
Will you show my team how to run digital advertising campaigns?
We don’t offer training packages (yet!), but we do offer general consultations as we work with you. If you would like us to train your team in certain areas, please contact us so we can help.
We implement targeting and amplification strategies and provide light consulting via our project management system. Ad spend is on your own account, which is separate from our implementation fee. You pay Facebook or Google directly — we don’t have a mark up!
ULS Digital Marketing Bootcamp
What is the price/cost of the course?
Our course is free of charge! There are also no additional steps required. Simply sign up through our registration page, and we will send you all the info you need to join!
What timezone are your lessons listed in?
Our listed courses take place in the Pacific timezone, so please take a look at how that relates to your own timezone accordingly.
How can I join the class? Where is the link to join?
Once you register, we will send you an email with everything you need, including the link to join our class. Click the link when it’s time for class, and wait for the host to let you in.
If you have trouble getting connected, please let us know.
How long is each lesson?
Most lessons take about an hour, but if there are more questions, our host will gladly stay and answer them.
What happens if I can no longer make it to my course?
We understand the life of an entrepreneur is very busy! Send us an email as soon as you know that you can no longer attend, and our team will find a solution for you.
Do I need to bring anything to the lesson?
Bring your questions to this interactive seminar along with an open mind and a readiness to take notes! Mark your calendar, and we’ll see you there!
What if the course times listed don’t work for me? Will there be replays?
Please send us a message if none of the times work for you so we can see if other times can be added due to popular demand!
We also do mini-recaps of the Q&As from lessons on our social media pages so you don’t miss out on the vital tips and tricks.
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