Every day we wake up, new opportunities arise for creative marketing teams. According to an eMarketer article, adults spend around 12 hours and 8 minutes per day with media in 2018. This includes watching shows, listening to music, or reading the news or eBooks. While its ratings and usage have been fairly steady, traditional media may soon bow down to digital media. Digital media has spun its web of interconnectivity that consumers of all ages can’t get enough of. Digital media opens doors of possibilities when it comes to reaching out to consumers.
The use of digital media has a growing role among American adults 18+. We’ve seen and experienced this development at coffee shops, parks, malls, and in our own homes. Smartphones, laptops, game consoles, and tablets have catapulted digital media to new heights and have identified video and social media content as the most important factor.
According to Nielsen’s 1st quarter 2018 total audience report, 64% of adult smartphone users watch video content social networking sites/apps at least once per day and shoots up to 72% when looking at adults 18-34. What this means for businesses is that they have a window, a knowledge, and an opportunity to create targeted ads that are specific to their audience. They need to increase their digital marketing budget to improve their online visibility.
Planning and prioritizing social media ads, PPC, online banners, and short, engaging videos that range between 15-60 seconds are great ways of reaching out to consumers. But it has to be done right. Mishandling digital ads can at the end of the day harm a business than do good. If you’re not sure how to handle online and digital ads, hiring a team of digital marketing experts who will analyze the ad investment will help create content and ads that will add value to your business.