Blogger outreach is one of the best ways to boost brand awareness in this overly saturated digital age. Don’t let your hard work go unnoticed with a lack of buzz online. Check out our expert advice on how to do blogger outreach as we delve into the best blogger outreach tools and services to help with the heavy lifting.
Blogger outreach link building can seem like a daunting task. When attempting to strategize, it can be overwhelming to ask yourself which bloggers are best, how to reach out, and what to say.
Luckily, the benefits of blogger outreach far outlive the initially “awkward” initiation of contact. Also, blogger outreach can lead to links that will produce extra views, likes, and traffic over time without you lifting another finger! Using our advice, you’ll be handling your blogger outreach like a pro!
How Blogger Outreach Can Help Your Business
Building backlinks to your site is a great way to boost SEO and audience reach simultaneously. By reaching out to bloggers that are either invested in your market niche or already relating to your content, products, and services, you
Why Bloggers Can Help
In many ways, teaming up with bloggers is more than just getting as many people as possible to learn more about your brand. The key to sustained, scalable success is finding your niche market and crafting a brand image that relates to them. Bloggers are able to offer this in a variety of ways.
Search Engine Hype
One major benefit of blogger outreach is all of the benefits you already have from your own blog. Blogs are essentially an SEO machine if properly optimized, and having new, fresh content posted about your brand across the web will give search engines reason to mark your info as higher quality and more relevant to search queries.
Bloggers can range from interpersonal influencers to thought leading experts in a particular field. The element all bloggers share is a passion for writing about what interests and inspires them. Partnering with bloggers that write about your brand in their voice imbues your brand with that same follow-worthy sense of passion. At the end of the day, your customers are humans looking for a relevant, human connection from their problem to your brand’s solution. By being present to a blogger’s audience, you’re meeting your ideal audience where they already are.
Complimentary Affiliate Businesses and Services
Blogger outreach may feel one-sided as you approach bloggers, but the connection can end up being mutually beneficial. Choosing bloggers that share your niche in a non-competitive or complimentary way ends up helping meet more than one customer need at once which, in turn, provides the customer with a complex, memorable digital experience that would be hard to replicate elsewhere. This sort of connection can easily also foster an affiliate program to further benefit audiences depending on the scope and relevance of related services.
How To Reach Out to Bloggers
46% of people listen to recommendations from bloggers, which makes their opinions very valuable. Blogger outreach is such a daunting task because you’re essentially contacting a stranger and asking for their assistance. There are various workarounds, but that detail is unavoidable in all instances. There are, however, better ways to approach this than others.
Use a Service
There are several services that will handle blogger outreach for you, but the price points, locations, and quality. The upside of using a service is not having to worry about taking the time and effort to reach out to bloggers individually, which could keep your team from doing other things like assisting customers. The issue with not having control over the outreach means you don’t know for certain what is being said to the bloggers which may unintentionally harm your brand’s budding reputation.
Personalize Your Outreach
As time consuming as it may seem, crafting messages with personalization works as well for customers as it does for bloggers. Humans like talking to other humans, so while your outreach can be copy-pasted and reused with other bloggers, making sure the wording is personal and unique enough not to feel robotic and stale is a great way forge a connection. Even if a blogger doesn’t decide to partner with you, creating a proper introduction of your brand could end up making them simply a customer instead!
Blogger Outreach Made Easy
At ULS, we treat bloggers like the influencers they are, regardless of audience size. Each audience member could end up being your next customer. Trusting ULS’s influencer marketing plan that is tailored to your business ensures your blogger outreach is engaging, unique, and effective. Reach out to us today for your complimentary consultation!