Ready for your site to land on the coveted first page of Google? Whether you’re starting from scratch or tweaking an existing page, these tips will take your approach beyond the keyword.
Web Page vs Content SEO
The principles and goals of web page and content (blogs, articles) SEO, or search engine optimization, are very similar. However, the approach between the two may differ. For web pages, the goal is to succinctly educate your potential customers about your organization and the services you provide. Content, it’s all about writing the most informative, thorough piece about the topic at hand. With content, you have hundreds or even thousands of words to fill with keyword-rich writing. There are several moving parts that make blog SEO very time-consuming, but the length of the piece allows you more opportunities for Google to recognize it. With web pages, you have a limited amount of space and words, so each one has to be very deliberate.
Keyword Deep Dive
Once you’re an expert at choosing keywords with lower competition and search volume and difficulty level appropriate for your website, take it to the next level. Use your competition! Using a tool like SEMRush, Ahrefs, or Keysearch, you can do competitor URL research to find the secondary keywords that your competitors are targeting. Take note of the keywords relevant to your niche and work them into your web page content.
User experience is an incredibly important part of SEO. You should write for the user, not the search engines. Optimizing content is all about making it the best it can be for the user, all while weaving in search terms organically. If your about page is technically optimized but sounds like it was written by a robot, your customers will be turned off. Other important elements of user experience are site speed, ease of navigation, and how quickly your customer can find the information they are seeking.
Audit Your Website
It’s important that your site has a clearly defined niche, and that each page supports the central theme, with a strong internal linking structure. Google needs to know the objective of your site so it can understand how to rank and categorize each page. Each page should have a clearly defined purpose such as an about page, services, and how users should get a quote or book a service. And this process should be easy, only taking a few clicks. Sometimes it can be difficult to view your own site objectively. Hiring an expert to perform a site audit can provide another perspective and valuable feedback to improve user experience, SEO, and site structure.
Web page SEO is a complex skill to master, and hiring a digital marketing agency can be a great way to get started on the right track, or for a tune-up. Reach out today!