Though you might at first think TikTok is only for those youngster kids, hold up! Yes, it might have started out that way, but TikTok has fast become a social media giant, and there are people of all ages hopping on to create videos and market their businesses. The TikTok revenue model is exploding and there’s no good reason you can’t dip your toes in and start harnessing a little of its power for your own business gain. But, where to begin?
Understand the Algorithm
The first and foremost thing to do is to get familiar with the TikTok algorithm. Algorithms are constantly evolving for all of the social media platforms, be it TikTok, Facebook, or Instagram. However, to make sure you beat the TikTok algorithm at its own game and gain maximum exposure for your videos, you need to understand how it works.
Identify your Target Audience
To get the most out of incorporating TikTok into your business model you must identify your target audience. Although many of the people on Tiktok are teenagers and people in their early 20s, there are still plenty of other people from all age groups, ethnicities, and backgrounds. Depending on the type of business you have, identify the groups you are targeting and customize your content and delivery accordingly.
Plan It Out
Once you know your target audience and the way to reach them, the next tip is planning. Consider your business goals and see how you can use TikTok to help you achieve them. Plan your content accordingly and put your dreams into words and action. It’s also best to set up a timeline for your content delivery, right down to the time at which the content will be posted. Details, details!
Create a Carefully Curated Profile
Your TikTok profile is the first taste of your brand for your target audience. So make sure it reflects the ideas behind your brand, and piques interest enough for people to want to check out your business properly. Your profile photo and bio description can be used to display your business logo and tagline.
Additionally, your URL space is prime real estate. That should also be chosen after careful consideration of where you want to redirect your potential client. A great idea is to direct them to a landing page with a lead capture form and some kind of free offer to entice them to subscribe.
Consider Your Aesthetics
TikTok is all about videos; how they look and how they sound is very important to consider. Your layout and your graphics quality must be good to attract potential clients. To help put your best foot forward, use good lighting and remember to shoot with a minimum of background noise if you plan on using original sounds.
Add Hashtags
The key to working on almost every social media platform these days is to use hashtags. However, they’re not something that you should just think up and write; not if you want to increase your content exposure, at any rate. Keep an eye on the latest TikTok trends and choose hashtags that match those trends to get the algorithm gods to smile on your videos.
Consider TikTok Ads
If you have no qualms about artificially boosting your reach, then TikTok ads are the way to go. This is especially true if your target audience is young adults––especially women––as they make up the major portion of the demographic. Just make sure you learn how to target your ads properly, and that you have the budget for ads. Never burn money you can’t afford to spend!
Will TikTok Work for Your Business?
There’s really only one way to find out! Give it a shot and see. Create your business account using our tips above, and start brainstorming video ideas. You won’t know until you know, and TikTok is one of those platforms that just might surprise you!
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