COVID-19 has sidetracked many businesses, big or small. It’s ravaged several industries and the economy.
But like a phoenix rising from the ashes, we find ways to come back even stronger. We find new ways or improve old ones. We keep moving forward. We keep digging until we find solutions to problems.
Webinars aren’t a new thing, but it sure picks up lots of steam during this pandemic that we’re in. simply put, webinars are seminars held online. It’s also been a proven way to promote a business. For one, it has the ability to capture high-quality leads because people who sign up for a webinar, for the most part, already know what they need or are looking for.
The beauty of webinars is that it’s affordable that even a small business or a startup can create one.
Not only is it good for educational purposes or showing participants your small business is an industry leader, but webinars are also effective means to promote your products, services, and your brand.
What is webinar marketing?
Webinar marketing uses online seminars to reach out to a broader, fresher audience and promote products or services. For the most part, webinars provide important business information for free while providing its participants the chance to buy products or services promoted by the brand that hosted the event.
Webinar marketing is a two-prong approach that benefits the business while also providing valuable information to the audience. This adds value to your marketing efforts and elevates your brand awareness.
Here are some cold facts.
Many experts predict that by 2022 video content will be 82% of all internet traffic by 2022. At the same time, 72% of consumers prefer watching videos to learn more about new products or services.
So, how do entrepreneurs, startups, or small businesses take advantage of webinar marketing?
Here are five workable tips to boost your business with webinars
Pick a topic people want to attend
That’s easy, right? Find out what topics consumers will want to participate in. To do so, you need to select the right words for your online seminar that appeals to your target audience. Then, decide what topic will catch their attention.
How do you find the right topic? A simple Google search of keywords related to your business will give you results what consumers are looking for. Your keywords must both be unique and popular.
Plan your webinar well
If you want to promote your products, services, or brand, we must say that you should have a well-thought-of plan for your webinar. Luck is good, and spontaneity can be fun. When you’re trying to impress consumers, your marketing strategy should be spotless.
It’s always an important reminder, especially when planning a webinar, to think of your audience and understand what kind of valuable content engages them. We know you want to show them so much of what you’re capable of but focus on ONE topic.
Why? It’s easier to plan the flow. If you focus on a singular topic, it’s easier to keep them engaged and not lose their attention.
Keep your webinars short, somewhere between 1-1.5 hours. Dedicate a few minutes for some Q&A with the participants.
Create high-quality content
The first thing we need to let you know is your content should be authentic, engaging, and exciting.
Aside from the given, which offers helpful information and answers to participants’ questions, make sure you help them without sounding too preachy. Also, avoid self-promoting your brand.
Sustain audience engagement
We’ve mentioned earlier about keeping your audience engaged. And it’s worth restating. Make sure your presentation won’t lull the participants to sleep.
How do you do that?
- Always double check that you’re Internet service is playing high-quality audio and video.
- Even though you’re online, eye contact is important. So, on video, the trick is looking at the camera so spectators can sustain contact with you.
- Maintaining a good solid pace is important when you’re presenting. Finding the happy medium where you’re not switching slides too fast or too slow (This takes lots of practice).
- Don’t overload your presentation with information. Stick to the most important points.
You’ve planned your webinar and finalized your presentation. But the work doesn’t stop there. Now, it’s time to promote your online seminar.
The most important pointer you must learn is to not advertise your seminar last minute. Promoting a webinar, like any other thing, needs time to build up and generate a buzz.
The standard practice is AT LEAST a month before an event goes live. Give your webinar enough time to create some buzz and interest.
Promote your webinar using as many channels as possible. That means email campaigns, social media, and traditional and print media. The end goal for these campaigns should be to redirect the potential watchers to register online. So, make sure you have a landing page where interested people can sign up for the webinar.
Ready to take your marketing strategy to the next level? Webinar marketing is a great strategy to promote your brand. Our simple tips will help you create an engaging and interactive webinar.
Need help planning a webinar for your small business? Send us a message.