There are a million and one ways to promote your website. Growth is always a click away from generating engagement through Google Ads, social media ads, and other pay-per-click ads.
Other free website promotions include posting on social media, writing a blog about it, or having your influencer friend say nice things about your website.
But not all of us have social influencer friends who can reel in all the reactions, follows, and increased traffic to your website.
You know what we all have, though? The ability to learn keyword research to improve our websites’ rankings.
Thanks to search engine optimization (SEO), you have the power to boost your site’s online presence. SEO helps promote your website online while also improving user experience. One of the primary optimization strategies to get your brand on top of search engines like Google is to use the right keywords on your content.
Let’s get to it!
Are keywords even still necessary?
The simple answer is yes. Keywords are still relevant. They attract Google’s bots to your website by finding information pertinent to a user’s question. Your keywords influence the crawlers and indexation by search engines.
The keyword or key phrase who choose to be on your content helps your page appear for specific questions buyers or online users ask. Keywords are necessary because they are like the ultimate matchmaker between your brand and online shoppers.
Why is keyword research important for your brand?
When adding keywords into your website, you don’t randomly add words you think “makes sense.” Like anything else, it takes time. You need to research relevant keywords to your brand, product, service, industry, and audience.
Two things you need to know when doing your keyword research.
- Find the level of competition
- Learn its search frequency
Keyword research tools you need
We know many businesses are ballin’ on a budget, especially in these weird times we’re living in. So, here are some online tools that provide free keyword research assistance or offer a free trial.
This is a free research tool. All you need to access the keyword planner is a Google account. This tool helps you look into your competitor’s keywords, discover local keywords, and build AdWords campaigns.
This one is a paid online tool, but they offer a 7-day trial for $7. If you’re conducting a quick keyword research and SEO audit, $7 for 7 days doesn’t seem too bad. Ahref provides data like how often consumers click on searches related to keywords.
This online tool helps you maximize longtail keyword research and offer a 7-day free trial. Long Tail PRO identifies the keywords’ competitiveness and profitability. Many experts recommend Long Tail as the leading longtail keyword research tool. Sounds like it’s worth the investment!
Start your keyword research
Now that you have tools you can use and know that keywords are necessary, it’s time to get your hands dirty and discover the most relevant ones to your industry. By understanding the appropriate keywords, you’re making your website easier to find and more accessible to people.
- Create a list of relevant topics about your business.
- Choose keywords or key phrases you think will to rank in search engine results pages (SERP).
- Determine if your competitors are ranking for these keywords.
- Narrow down your list.
- Get creative!
Keywords are essential to your website. So, make your keyword research count. But above all, your primary focus as a brand is to produce unique, relevant, and high-quality content. When you optimize your content, optimize it for the users and not for search engine crawlers.
Content that’s inorganic or unnatural gives off a forced and disjointed vibe.
While self-education works, keyword research can be tedious and time-consuming. Let us help you with your brand’s SEO. Send us a message and learn how to get your name on top of Google’s results pages.