5 Awesome New Brands You Need to Know

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5 Awesome New Brands You Need to Know

Industry | Aug 03, 2020

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We all get excited when brands like Apple launch a new iPhone or other innovative lines. We’re like our young selves inside a candy store, all giddy and eager.

But what’s more thrilling is seeing new brands that come up with new ideas and take innovation to the next level.


We’ve all seen an ad or two by Mirror. Launched in 2018, Mirror is a company that has showed the world how innovation can boost the fitness industry. The full-length mirror is your gym away from the gym. When the mirror is activated, you see yourself, your instructor, your classmates, and your biometric data all in real-time.

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image via Mirror Instagram

Living in a time where social distancing is enforced, Mirror can play a crucial role in ensuring that people can stay healthy and fit. Like going to a gym, the new fitness company offers its users a wide selection of classes to choose from. They provide barre classes, dance cardio, yoga, meditation, weight training, and so much more. The future of the gym is here, and it’s right inside your home.


First started in 2014, Cotopaxi has picked up pace in spreading its values, culture, and products. Mainly known as an outdoor and lifestyle brand, they focus on vibrant, colorful apparel and events. Named after an active stratovolcano in Ecuador, Cotopaxi’s values and culture are inspired by the hard-working people of the Andes.

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image via Cotopaxi Instagram

Cotopaxi is a certified B corporation that donates 1% of their income to causes that address poverty and support community development. Their Del Dia Collection is a line of bags and backpacks that use 100% repurposed fabric. This collection is all made in the Philippines that use excess fabric from other larger enterprises.


Pronounced as “souvenir,” SVNR is a fashion and jewelry brand. SVNR is a brand that blends beauty and integrity by reusing and upcycling materials. The result? They create one of a kind bags, jewelry, and dresses. 

Drunk Elephant

Drunk Elephant is a skincare company devoted to using ingredients that promote healthy skin. The brand’s skincare line focus on healthy pH levels.

The reason behind their philosophy is that rather than consumers discovering doubtful ingredients, they proactively substituted them with healthier alternatives. Drunk Elephant carries cleansers, serums, moisturizers, and masks.


Move over La Croix, there’s a new kid in town! Spindrift is a relatively new player in the sparkling water industry. Spindrift is the first American-made sparkling water with real squeezed fruit.

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image via Spindrift Instagram

Coming in a variety of flavors, Spindrift is available at Target, Walmart, Trader Joe’s, Whole Foods, and even at Starbucks.

These are just some of the newest brands that we love. What’s your favorite new brand?

Are you a startup company with an up-and-coming brand looking to promote your products? Let’s talk! We’ll help boost your brand awareness through measurable digital marketing strategies.

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