Taylor Swift released two albums since the start of the pandemic. With stay-at-home orders practically still in place, the daily average of internet users worldwide is up to 6 hours and 43 minutes.
For many artists and musicians, there’s no yellow brick road that leads to instant success. But since the start of COVID-19, many musicians have released songs and albums online. Not many get the much-deserved play time, however.
Musicians have emotional connections with the songs they create that the words “marketing strategy” is desecrating their artform.
Whether we like it or not, if you want to get your music heard, you need a solid marketing strategy. The great thing is the music industry is somewhat different than it was 30 years ago. From Garage Band to other home recording technology, new music is being made and released than ever before.
Here are 5 marketing strategies for musicians to promote their art
Know who your fans are
Like most businesses, you need to know your audience. When you know who they are, you know where to find them and how to engage them. It’s marketing 101!
If you want to maximize your campaigns, you need to find out where your listeners are hanging out. This is one reason why local coffee shops have a bulletin board where we see many up and coming musicians posting about their shows and album release.
Your DIY announcement, whether you like it or not, is a marketing strategy.
Fans are fans, new or old
You’ve heard this before, but you need to listen to it again because it’s worth remembering to take good care of your listeners or your fans, especially the ones who have been there since day one.
Generating new fans is part of the process. You’re growing as an artist, but it’s essential not to alienate your older fans because they played a significant role in your development. Your career’s growth depends on how you engage your listeners, new or old, especially in social media.
Branding yourself on social media, your website, and maintaining an aesthetic that all your audience can relate to is key to keeping them engaged and interested.
Promote your brand, website, and social media profiles
There are many platforms and websites you can use to shape your artist persona to connect with current and prospective fans. Social media platforms like Facebook, TikTok, Instagram, and Twitter are some places to promote your brand of music. It can be done organically or through paid ads.
Creating a website, aside from maintaining social media profiles, are dependable ways to connect with your fans. It offers them an exact digital location on where to find updates from you.
If you’re also thinking of creating a source of income, a website is the perfect spot to sell your merch.
Social media music marketing strategies
This isn’t new, and if you’re like us, who’s always on social media, you’ve seen paid ads of an obscure sounding band or artist.
Many artists have taken to social media to promote a new release or an upcoming show. Some take the organic route where they simply post on their feed a calendar of their shows or share a post about a new song or record.
Some bands push the boundaries of the budget by creating paid ads. They’re banking on a quicker way to engage their target listeners.
Focus on your brand and aesthetic
We get it. Your music is fantastic, but music lovers will never know this if you neglect non-musical content. Create content that shows your fans who you are and that you’re more than just the music you make.
It can be posters for a gig, writing blogs about the process of your creativity, taking photos and videos of your life. Show them who you are. This creates a first impression or a lasting impact that results in lifelong fans.
Where you can publish, promote, or share your music
Aside from the usual platforms, we consume our music on – Apple Music, Pandora, Spotify, or Amazon Music – here are some other places to share, promote, or distribute your art on.
Got fresh music but don’t know how to share it with the world? Hit us up! We can hook you up with awesome websites that are easy to navigate and shows up on the top of Google’s top search results. We’re a crew of individuals who can help develop the social media and online presence you need.