There have been many changes in the social media landscape since 2020 out of necessity, but many of them have resonated with audiences enough to morph into the next big thing in social media.
A New Virtual Reality
As our day-to-day lives are teetering between in-person event restrictions and a return to normalcy, businesses are continuing to use social media as a primary marketing tool. In fact, they’re not waiting around to see what the new normal looks like—they’re defining it by making social media and virtual reality a staple in the future of social marketing.
In the past couple of years, live streaming has seen “99% year-over-year growth” and shows no signs of stopping. Live streaming grew in 2020 as a way for businesses, influencers, and celebrities to connect with their audience, and now that we’re accustomed to this method of connection, businesses will continue to utilize it.
Experiential Marketing in the Metaverse
As social distancing restrictions lift, everyone is itching to get back to in-person activities—including marketers. With the increased hype of virtual reality and the metaverse blurring the lines between digital and in-person reality, social media marketers will jump at the chance to start hosting in-person events again, complete with virtual reality elements like filters and virtual locations.
Authenticity has always been important in social media marketing, for influencers and brands. People can spot inauthenticity from a mile away and as they’ve readjusted priorities over the past couple of years, it’s more important than ever to build trust and create an authentic connection.
Video content, especially short form video content like TikTok, has been on the rise in past years, and it’s here to stay.
TikTok is expected to explode with growth this year, potentially surpassing 1.5 billion users.
Shoppable Social Media
More brands began to utilize shoppable social media posts on platforms like Instagram and Pinterest as a way to bridge the gap of reduced in-person shopping.
Turns out, customers love the convenience of shoppable social media posts no matter the circumstances, so we’ll see growth in this trend in 2022.
Staying Ahead of the Curve
Make sure your business has its finger on the pulse of 2022 social media trends! Need help keeping up? We’re here for you!