The COVID-19 pandemic destroyed and recreated our daily norms. Just as things like shopping and socializing will never be the same, the future of marketing has taken a new direction.
Here are four post-quarantine marketing trends to look out for in 2022.
4 Trends Post Quarantine for 2022
Increased Online Shopping
Online shopping was already overtaking in-person shopping in 2019 before the pandemic hit. In 2021, the number of people shopping online has increased even more. More than 2.14 billion people are purchasing items and services remotely today.
More Eco-Friendly Options
Naturally, online shopping requires companies to ship products out. This means increased use of packaging, a controversial subject. Today, online shoppers are taking to platforms like YouTube to spotlight wasteful, non-eco-friendly packaging practices like using excessive bubble wrap and multiple bags for a single order. (The younger generation is especially conscious of and concerned about climate change.) More and more consumers expect recyclable and sustainable packaging as online shopping increases, so business owners should be prepared for the green e-commerce trend.
Growing Popularity of Webinars and Online Events
Zoom calls, online messaging, and online events are more common than ever post-pandemic. Remote experiences are likely the future of event marketing. A State of Virtual Events survey found 58% of respondents foresaw growth in online experiences, while 91% cited satisfaction with remote events.
Increased Social Media Marketing
Social media—already popular—gained more popularity during the pandemic as people sought to stay connected to friends and brands online. As a result, many consumers began gathering information about products and evaluating them through social media. Thus, social media marketing is more important than ever post-pandemic.
What Do These Trends Mean for Business?
Businesses must dedicate extra time to create environmentally friendly products, online events, and social media marketing campaigns. These trends are the future of post-quarantine marketing. ULS can help companies boost their online presence. Contact our brand strategist today and get digital marketing help!