Whether you have a new eCommerce store or have been using the same website for years, it’s always nice to brush up on the latest marketing tips for your online shop. Because, you know, you’re running a business and you need innovative ways to reach out to your target audience.
Today, we come bearing the gift of good advice.
We’ll show simple ways you can promote your online store.
We’ve gathered six tips you need to drive traffic to your eCommerce site.
Always keep an active email list.
In the day and age of digital marketing, it’s an excellent idea to maintain a strong email marketing strategy.
How can you grow your list? Start with a signup sheet at your store. Encourage current customers to subscribe to exclusive deals. Another way is to add a subscribe button on your website where they can leave their email address.
But also promise them that they will not be bombarded by constant marketing campaigns.
You should keep regular flow emails that maintain a consistent voice and redirect them to your website.
Improve your social presence.
With social media being one of the leading platforms where consumers freely gather, it’s a critical space for your brand to digitally engage with them.
One of the most effective ways to do this is to sprinkle some TLC on your social media. Make sure to post content that’s high-quality and vibrant. When engaging on social networks, integrate user-generated content, and respond to comments and direct messages in a timely manner.
Use your platform to promote contests and using relevant hashtags.
On your social profiles, always add a link to your website, so your followers can visit your online store.
Make sure your site follows SEO best practices.
SEO, or search engine optimization, is a broad umbrella that covers a wide range of topics. So, we’ll start you off with the basic stuff to kick-off your optimization process.
Focus on optimizing your content. By content, we mean titles, descriptions, images, and general content on your website. Make sure you incorporate relevant keywords naturally into your content. This strategy helps your online store appear on top of the search results.
Keep a keen eye on your metatags as well. Metatags are separated into two categories: Title tags and meta descriptions. Your title tags are the headlines that appear on search engines. At the same time, meta descriptions are the summaries that explain each page.
Invest in Google Ads.
Utilizing Google Ads to promote your online shop is an excellent opportunity to drive traffic to your website.
With Google Ads, your eCommerce site will appear at the top of search engine results pages.
You can change how you conduct business when you instantly get noticed by consumers when they need you the most. This is what search engine marketing can do for you. It leads potential clients directly to your website.
Develop collaborative partnerships with other brands.
Cross-promotion is a fantastic strategy to increase clicks and traffic to your website. Search for brands that pair well with yours.
Let’s say you’re a shoe company. The logical way to go would be to find a brand that sells socks.
You can cross-promote your shoes on their social media, and you’ll do the same for them. This is an opportunity to grow your followers and increase sales on your online store.
From offering discounts, giveaways to special promotions, you can encourage consumers in so many ways. You can even live stream product sharing and testing with your partner on Instagram.
Join discussion threads and other online events.
The online community is a massive virtual gathering of people all around the world. What does this translate to? An opportunity to elevate your brand awareness with your demographic. When consumers see you participate and provide expert advice or opinion, you’re showing them why they should choose your brand over the competition.
But it doesn’t always have to be formal online events. You can also leverage your social media by participating in dialogues or discussion threads on Twitter or Facebook groups.
Take advantage of influencer marketing.
Influencers or content creators are individuals with massive online followers. They can sway people’s decision-making behavior.
Finding the perfect social influencer can boost your website visits and improve your brand awareness. Make sure the content creator you’re partnering with has followers that match your target audience.
Effective strategies include influencers guest blogging for your website, promoting your product on their platform, or being a brand ambassador for events.
Ready to dive deep into promoting your online store? We can help you create a consistent strategy that won’t overwhelm you but drives traffic to your website. Let’s talk!