We live in a world where content is the ruling currency, and people’s attention span is measured by how fast they scroll through their Insta feed. Where many of us social media aficionados fail, many influencers have captivated us with eye-catching visuals and highly engaging and authentic posts.
These influencers have been the talk of the town for the past few years, mainly because of their social clout. Influencers are so successful that in a 2017 survey it said that “92% of marketers” give influencer marketing two thumbs up. Many other brands are joining the bandwagon of influencer marketing.
Whether you’re catching up on who’s who in the social media world or you’re looking to partner with someone for your brand, we’ve rounded up the best of the best to guide you through your decision-making process.
Without any further shenanigans, here are 5 of the biggest social media influencers in 5 different industries. You can use their creativity and authenticity to spark some inspiration for your brand. Or take your brand to the next level by DM-ing them.
Lifestyle and Design
A shop owner, an author, a designer, and an influencer with 11.8M followers on Instagram. Yes, she is all that, and then some. But to many TV watchers, Joanna Gaines is best known as the host of HGTV’s Fixer Upper. As an influencer, Gaines has expanded her media coverage by going outside of the social media box. She has penned bestselling cookbooks and design and children’s books. And in 2016, Gaines launched Magnolia Journal.
With 1.3M followers on Instagram and a couple of Netflix shows under his belt, David Chang is revolutionizing the way we see and taste our food. Shows like Ugly Delicious and Breakfast, Lunch, and Dinner take us on a culinary journey into the delicious world of food, and how food can serve a vehicle that unites all people no matter where we come from.
Huda Kattan is a well-known beauty blogger, makeup artist, and entrepreneur. Because she couldn’t find the false lashes she’s been looking for in the market, Kattan decided to create her own. Now Kattan has 41.7M followers (on Instagram alone) and a range of beauty products – highlighter palettes, false nails, and liquid lipsticks.
Ready to go on an adventure of a lifetime? Jimmy Chin’s beautiful photography elevates your soul, as the Academy Award-winning director takes you on a journey told only the way he knows best. Jimmy Chin is also a professional climber and skier. Many of Chin’s stunning photos of his exploratory expeditions appear on National Geographic’s Instagram. With 2.6M followers, Chin’s Instagram is filled with beautiful, awe-inspiring images from Antarctica and Patagonia, just to name a few. With great success comes amazing opportunities. Chin teaches adventure photography on MasterClass.
The family that travels together stays together. Their adventure began in 2015 intending to follow their passion, creating lifelong memories, and learning to find happiness with less. Now, the family of 5 travel journalists, with 2.4M Instagram followers, have traveled to at least 60 countries. The family also has introduced several products under their belt – apparel, prints, and zero waste kits.
How do you get influencers for your brand?
It takes a village to run campaigns to find the right influencer for your brand, but it is not impossible. Here are some key elements to make sure you’re on the right track.
- Your target influencer must be relevant to your customers
- Influencers should be authentic
- They must post frequently
- Get to know your influencers
- Reach out to your target influencer personally
- Keep a nice record of your target influencer
Social media influencers are considered the digital word of mouth advertising. When you find the right one to represent your brand, you reach not only their audience but also their followers’ friends.
Learn more about how you can make influencer marketing work for your brand here.
Need help finding the right influencer to partner your brand with? We can assist you with that. We can plan and create an outreach strategy directed at social media influencers relevant to your consumers. Send us a message to get started on your free consultation.