So, you're excited that your website is up and running, but you keep on scratching your head because you have zero idea on how to generate traffic to your site.
Fear not, my friend. The Internet is a powerful tool that can help you find content on improving traffic. The question to answer is how to find the ones that fit your brand's needs.
Today, we give you a list of tried and tested tactics, both paid and free, to increase your website traffic.
Let’s get to it then!
Paid Ways to Generate Website Traffic
Google Search Advertising
With Google Ads, you need pay to get your website be at the top of search results for distinct keywords. When a consumer types in a question using those keywords, Google finds accounts bidding on those keywords and will promote and rank the paid results based on the quality and relevance of the advertisement.
Paid search results are the ones you see at the top of the results pages. This is a great way to drive more traffic to your website. The good thing about this is that you only pay when your ad is clicked.
Social Media Advertising
With social media advertising, you pay to appear in relevant feeds. This kind of advertising, you can define the type of audience you’d like your ad to appear. With the help of more psychographic data, social media offers the best means of targeting an audience.
Google Maps Advertising
With your Google Ads platform, you can select the option that your business appears at the top of Google Maps search results. Similar to paid search ads, there will be an indicator next to your listing that this is a paid result.
Display Advertising
These are branded banner ads that appear on relevant websites. If you are a fitness coach, your ad shows up on relevant websites and will generate traffic to your site.
Free Ways to Increase Website Traffic
Create a Free Google My Business Listing
Here's a fun fact: An optimized Google My Business listing receives 7x more visits than an incomplete one. Remember, your listing links to your website, so it's effortlessly raking in more traffic to your website.
Post to Social Media
Social media is a free marketing tool that is the main driving force in generating traffic to your website. Use Facebook, Instagram, LinkedIn, or Twitter to promote products, services, or blog posts on your website. Turn your social media followers into website visitors, and get added traffic from their followers by creating shareable content.
Get Listed in Online Directories
To boost your website traffic, get listed in free online directories and review sites, like Yelp, TripAdvisor, or Angie's List. Many of these online directories will have a link to your company's website. Remember to keep your information up-to-date and maintain a positive brand image to generate more website traffic.
Include Hashtags in Your Posts
Add hashtags to posts that boost your website. It increases your chances of growing your reach and getting discovered by other users. The more people see your links, the more traffic your website will get.
Start Email Marketing
It's kind of "old-school," but sending out newsletters and promoting offers through email is still a relevant and a great way to engage your customers. Provide useful tips, information, and links that redirect the readers to your website. A simple reminder, however, to not blast your readers with emails because they will disengage or unsubscribe from your emails.
Learn from Your Analytics
Google Analytics is free! The insights you'll see and receive will help you boost traffic to your website. You can track your marketing campaigns and periodically monitor your website analytics. This serves to pinpoint which strategies work, what kind of content is generating clicks, and which ones you should drop or remove from your website.
Engage Online
Be active in online groups on Facebook or Reddit, or any relevant websites to your business. Comment on social media posts and engage in conversations about your field of expertise. The more you connect with your followers, the more brand exposure and website visits you get.
Need help increasing your website traffic? We have your back! Send us a message, let’s talk.
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