Bangin' Fourth of July Marketing Strategy! Time for fireworks!

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Bangin' Fourth of July Marketing Strategy! Time for fireworks!

Industry | Jul 02, 2020

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Fourth of July is the perfect time to reach out to your consumers. It’s the start of the second half of the year and the peak for all things summer!

Spice up your July 4th marketing strategies as we learn from some of the biggest brands’ Independence Day campaigns.

Here are some Independence Day facts courtesy of the National Retail Federation’s survey to boost your marketing campaign.

  • 76% of Americans plan to observe Independence Day
  • 28% of them plan to purchase additional patriotic items
  • $76.49 per person projected spending on food items
  • 56% plan to celebrate with a cookout/barbecue/picnic
  • 24% will participate in a community celebration or simply enjoy the fireworks

Even during these uncertain times living in a pandemic, Americans still plan on celebrating our nation’s independence.

We collected some tips from successful brands to motivate you as you plan your Independence Day campaigns.

Stay simple and authentic

Sometimes the best marketing strategy is the one where you’re not trying to sell anything. It creates brand authenticity while staying relevant to what’s trending and increasing brand awareness.

Lowe’s, one of the nation’s leading home improvement companies, did just that. To commemorate Independence Day a couple of years ago, they simply tweeted, “Happy 4th of July!”

Lowe's Independence Day social media post

Make an impactful presence

Michaels, America’s favorite arts and craft store, makes it easy for its customers to shop for anything Independence Day-related supplies. Their website added a summer tab where customers can quickly find the Red, White & Blue tab under the summer categories. But their marketing team doesn’t stop there.

Michaels red whit and blue wreath

To sustain its celebratory momentum, Michaels extends its 4th of July party to their social media pages. Their Facebookand Instagram profiles feature the colors of our flags. Like many brands, big or small, they pair their brand hashtag #MakeItWithMichaels with Independence Day hashtags like #USA, #RedWhiteBlue, and #July4.

As part of their strategy, Michaels makes sure that its presence is seen and felt in different social media platforms.

Engage your consumers online

What’s a 4th of July celebration without a barbecue? Cookouts may look different this year, but that will not stop us from grilling and cooking our favorite dishes. In 2018, Walmart asked its followers what they’re excited to grill for 4th of July, while letting everyone know that they provide curbside pickup.

Walmart Independence Day tweet

Walmart’s poll, as simple as it sounds, is a strategy for several purposes. First, it’s engaging their Twitter followers. Second, it informs consumers of 4th of July services they offer. Last, they gain insight as to what products are in demand during Independence Day celebrations.

Juice up your 4th of July marketing campaigns with these tips.

  • Add a red, white, and blue theme on your website, social media, and promotions to drive up sales.
  • Make your presence be felt by using hashtags such as #IndependenceDay, #FourthofJuly, #America, or #Fireworks.
  • Add a festive holiday shopping experience. Create excitement by announcing your campaign ahead of time. Release sale or coupons when anticipation has culminated.
  • Start a social media contest with a user-generated content to increase engagement.
  • Extend your 4th of July sale to a full weekend.
  • Release an email campaign to greet your loyal subscribers or start a poll to get to know their holiday plans. This is great for your engagement and will give you strategic insights for future campaigns.

Go Fourth and celebrate freedom, responsibly!

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