Widely known as the first social president, President Barack Obama and his team have used the power of social media from the beginning of his presidential campaign to post-Commander-in-Chief life. We’ve been captivated, mesmerized, and enthralled by President Obama’s social media presence. From him having a cute moment with a baby, spending precious time with his family, to conducting speaking engagements, Obama has kept a steady momentum on multiple social media platforms.
Whatever your political views may be, we cannot deny that Obama’s social media success is inspirational. It’s empowered grassroots movement and gave many of us hope for a more progressive nation.
Here are some important lessons to learn from how Obama and his team handled their brand and kept their social media fresh and active.
Teamwork makes the dream work
There’s no “I” in team. Obama doesn’t run his social media platforms by himself. He has an entire team that has his back. Obama has a team of technologists and strategists who work tirelessly to provide quality content.
Partner with influencers
Barack Obama has partnered with celebrities and influencers to help raise awareness of important social causes. The Obama Foundation engages community leaders and organizations through events, activities.
When faced with criticism by political opponents, refrain from undiplomatic retorts. Keep it healthy and classy like Obama and his team. He didn’t let all the “birther” conspiracy affect how he led the country.
It’s a marathon, not a sprint
As with many other social media influencers, posting more than once a day is a great boost to one’s social media presence. During Obama’s second term campaign, the Obama campaign averaged 29 tweets a day.
Are you running for office this coming election? Do you need assistance planning and strategizing an effective campaign? We can help you with social media political campaigns and traditional media such as postcards, brochures, flyers, and street signs and banners.
Do you have questions, or do you want ULS to spin a social campaign for you? Let’s talk.