We’ve come to the point of no return, the end of a decade. As we look forward to a new decade, many brands are searching for innovative ways of reaching out to and engaging consumers.
Digital marketing is the beacon of light big and small businesses trust because of its arsenal of tools – email marketing, SEO, social media, and PPC.
And this is just the tip of the iceberg. All the technological developments are geared towards improving a brand’s online presence on social and on the web.
As your friendly neighborhood digital marketing agency, we’re excited to share some of our favorite digital marketing trends for 2020.
Voice Search
We’ve all summoned our muses – Siri, Alexa, and, I guess, Google. And they have all responded to the tune of our hearts’ delight. It’s not just you and me. In 2020, it’s estimated that 50% of searches will be people asking Siri or Alexa questions. The best way to adapt to this trend is to use keywords that resonate with conversational speech like “how to make pot roast.”
Shoppable Posts
If you’re following your favorite brands on Instagram, you’ve probably seen and/or have used this feature. Yes, you can shop on the Gram! Around 60% of Instagram users found new products on the #1 photo-sharing app in the world. For online retailers with Instagram profiles, integrating eCommerce into your posts not only boosts your product page’s traffic and sales, but you are also reaching a wider audience.
Interactive Content
You’ve taken BuzzFeed Quizzes, right? If not, BuzzFeed Quizzes are amazing examples of interactive content. They are simple straight-forward pop culture-inspired quizzes. Consumers are demanding more interactive content like shoppable posts, quizzes, and polls. Interactive content will keep your consumers engaged and wanting for more. It’ll be one of the most important trends of 2020 because of its, well, interactive nature and its shareability.
Personalization
We’ve all heard of this trend for the last for years, but it still rings true in 2020. We’re tired of everything generic or basic. Consumers want personalized content. There’s a reason why we channel surf whenever our favorite shows go on commercial breaks. We also scroll past ads on social media that aren’t relevant to us. Start incorporating segmentation and creating a buyer persona so you can tailor your ads accordingly. Personalized email marketing reels in better results than sending out mass emails.
Social Messaging Apps
We all use Facebook Messenger, WhatsApp, Viber, or WeChat to message our friends. But these apps are also essential when reaching out to current and potential customers. Engage them on these platforms for real personalized interaction. Use them for customer support, connect with consumers, and, of course, improve your sales.
Video
Whether it’s IGTV, Instagram Stories, Facebook Live, or Instagram Live, our eyes have been glued onto our mobile devices. This trend will continue to grow on social media because it’s easily consumable and digestible. Make sure to add video content on your website and social networks.
Content Marketing
Content is still king. Videos, images, and other interactive content are cool ways to engage customers. But your website’s copy, social media posts, and blog articles are important factors that show you’re knowledgeable and trustworthy.
Inclusive Design
Being more inclusive when it comes to your UX design is key to creating a more dynamic and positive experience for both brands and customers. Inclusive design strongly impacts your brand’s reach and social responsibility. It makes your website or social media networks accessible to everyone. Whether you know a little or a lot, it is imperative to learn more and implement these changes into your UX design.
Digital marketing is always in a state of constant change, but the above-mentioned trends will be the most important ones for many brands in 2020. Have you started on your marketing strategy for 2020? Not yet? We can help! Click here to connect to one of our marketing consultants.
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