Business-Building Books Our Experts are Reading  (And You Should, Too!)
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Business-Building Books Our Experts are Reading (And You Should, Too!)

Culture | Sep 16, 2022

Books can be a treasure trove of wisdom and insight on just about any topic you could imagine. So many authors, so many unique minds and experiences, and so many different ways of perceiving similar things. While good novel books are fun books that entertain the reader, books about business are where it’s at when you’re in the midst of growing your brand empire.

Granted, not every business author offers astounding information in their books, but there are many who do, and mining those tomes for gold nuggets you can apply to your own life (and business), is a luxury of the modern age that was much harder to do before the world went digital.

However, we understand not everyone has the ability (or the desire) to read and sift the good from the meh. So, we did some of the legwork for you. Below are three great books recs to add to your TBR list.

Shoot the HiPPO: How to Be a Killer Digital Marketing Manager by Tom Bowden & Tom Jepson

If you’re on the hunt for marketing books, this is one book rec you don’t want to skip. Published in 2020, this book will teach you everything you need to know to ace being a digital marketing manager. The name, Shoot The HiPPO, is actually a reference to the HiPPO in digital marketing; i.e., the Highest Paid Person’s Opinion. 

It will teach you how to survive and thrive under the harsh conditions of the fast-paced world of digital marketing, connect the dots, and make sense of the data, so you can make the best decisions possible and ensure you shoot down the HiPPO successfully. 

Not only does this book explain the managing aspects of digital marketing, it also deals with the technical side of things. Expect mentions of Google Analytics, SEO, email marketing, and other digital marketing strategies. It’s ideal for people who may be new to the digital marketing world and struggling to make sense of it.

a woman reads books

Joe Pardo’s 31 Life-Changing Concepts by Joe Pardo

This is a self-development book designed to help evolve your business mindset. The biggest lesson of the book, one that can be seen and felt throughout, is this: be yourself. The author penned down the concepts that have changed his own life, and that he strives to live by, every day. 

The book is written in clear and simple words, without fancy elaborations, and is paired with simple drawings to illustrate the author’s point. In this book, he breaks down difficult and complicated business ideas and simplifies them. 

The goal is to make sure someone who is new to business and entrepreneurship can understand those things and actually be able to implement them. Definitely a tiny but mighty powerhouse of a book for any entrepreneur.

Your Strategy Needs a Strategy by Martin Reeves, Knut Haanæs, Janmejaya Sinha

This is a wonderful book rec for business-focused people who are trying to make it big in their industry. Succeeding in any business venture comes down to one dominating factor; your business strategy.

No matter how good your idea is, how qualified your team is, or how much funds you have; if you don’t have a good strategy that directs you on how to use and make the most of those things, you will fail. This book is great because it takes you through the steps you need to follow to assess your business strategy, and gives tips on how you can predict and prepare for potential issues. 

Need More Knowledge?

Though these books may not be the Hunger Games or Fifty Shades of Grey, and they might not be on big name top seller lists, they are relatively easy reads for adults who own a business or are in the midst of starting a business, with a wealth of insight to help you in your digital marketing efforts. So, get to reading!

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