How Businesses Can Use TikTok for Ecommerce Marketing

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How Businesses Can Use TikTok for Ecommerce Marketing

Trends | Apr 19, 2021

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Last April, popular social media platform, TikTok, had over 800 million active global users.

With its ability to rapidly attract new people every day, that figure has presumably grown a significant amount within the last year — leading businesses to start using TikTok for ecommerce marketing.

Since its introduction in 2016, this platform’s user base has become saturated with younger generations like Millennials and Gen Z flocking to the platform to create fun and snappy video content.

Image of TikTok profile

TikTok currently holds the first place ranking for the fastest-growing social media platform, which means businesses should take advantage of its marketing opportunities — especially if the audience you are attempting to target is teens and/or twenty-somethings.

Follow this guide to learn how to use TikTok for business marketing:

TikTok and Marketing: why is important for marketers to use?

As previously stated, the platform has garnered a significant amount of popularity within the past few years with billions of mobile downloads. Here are some reasons why using TikTok Ecommerce is worth it:

Reach younger audiences

TikTok heightens the prospects of targeting newer generations over other platforms like Facebook or Instagram. While the number of adults using the app has been increasing, 60% of its users are between the ages of 16-24.

More Millennials and Gen Z prefer to shop online via their smartphones than any other age demographic, which is why connecting and engaging with them through social media are so important.

Opportunity to open new markets

TikTok provides a great resource for businesses looking to market and sell internationally, as the app is available in over 150 countries.

The U.S. is one of the biggest drivers of downloads on the platform behind India and China.

Image of customer using TikTok

Whether you’re interested in targeting younger consumers or reaching out to international ones, the platform offers valuable opportunities for ecommerce. Here are some ways on how to sell on TikTok:

How to use TikTok for ecommerce

As a newer platform, TikTok’s marketing methods are constantly changing. Engaging on the platform can be challenging even with high-quality video content. 

However, the platform has been recently developing and adding new ecommerce features to ease the process. Here are some tips on how to use TikTok for marketing:

External links

Just like on Instagram, users can add external links within their profile bios to drive website traffic. The platform also launched its “Creator Marketplace,” where businesses can find influencers to promote their brand — creating an easier way of selling on TikTok through influencers.

“Shop now” button

After its tremendous success in China during its trial run, TikTok has been steadily expanding its “Shop now” button feature to become available in more countries including the U.S. When implemented within content, the button drove almost $30 million in sales on a daily basis.

Image of TikTok platform


During the pandemic, TikTok introduced a new feature titled “Small Gestures” that allowed for virtual gifts to be sent between users. These gifts are provided by a variety of brand partners and usually comprise of free trials and subscriptions.

However, big-name ecommerce brands can also offer freebies for users as well.

TikTok Ads

It’s important to note that not all of TikTok’s self-serving ads are available in every country. In regions where this is the case, collaborating with an account manager is necessary.

Image of TikTok platform

Despite this, there are many different TikTok advertising types available on the platform including:

  • Top-view ads
  • In-feed ads
  • Brand takeovers
  • Hashtag challenges
  • Branded effects

TikTok will continue to add new features to its platform as more ecommerce brands start to utilize it for marketing. It brings consumers and businesses together in an innovative and digital way — something that has been significantly prioritized as of late.

Want to create a TikTok ecommerce marketing strategy? Our marketing agency experts can help create a campaign for your brand. Let’s talk!

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