Your website’s search engine placement is determined by several different factors from user experience to website content. Give your website a tune up to land a spot on the coveted first page for your search terms.
Perform a Site Audit
Before you can optimize your site for optimal page ranking, know where it stands.
Using a site audit tool like SEMRush or ahrefs, you can see how your site stacks up against your competitors, which keywords it ranks for, and your domain authority.
Increase Your Page Speed
Think of all of the times you’ve clicked off of a website because it took too long to load. Studies show that “40% of people abandon a website that takes more than 3 seconds to load”.
If almost half of your potential customers get frustrated with your website before they see it, that’s a problem! Google will issue a penalty for this as well.
There are many strategies for increasing your page speed from switching hosts to optimizing your website content.
Improve User Experience
Once you’ve tackled your page speed, that’s a big component of user experience, so congratulate yourself!
But don’t stop there. Make sure you use design elements and page layout strategies such as placing important information front and center and breaking up large paragraphs of text to keep users on your speedy site!
Is your site ranking for the keywords you need it to rank for? After you do your site audit with SEMRush or ahrefs, you’ll see what keywords your site ranks for, get suggestions for keywords to target, and find areas for improvement.
Use Your Competition
To rank number one for your search terms or even on the front page of Google, you have to provide a better resource than your competitors.
Identify your competitors and visit their sites. See what they are doing and mimic it on your site, but create a better version!
Need some help?
Search engine positioning is important for bringing in new customers, but if you don’t have time in your busy schedule, we’re here to help!
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