It’s all over the news. Thousands of people want more meaning, connection, and better social impact from their work. If they can’t get it from work as quickly as they’d like, they seek it from their favorite brands.
Audiences Are as Sophisticated as You Are
As audience tastes have become more refined, they’ve gotten used to how velvety smooth it is to use a great brand’s app or website.
But many are also more curious and insistent to know about a company’s inner workings and core values – what do they stand for beyond the optics? What’s their environmental track record, say, if they’re a health company?
Upgrading your UX by making sure you’re using the latest technology and graphical user interface gives you a chance to bake your ideas into your site.
Your UX Design Plan - Find Meaning, Brand Alignment, and Ease
If you decide to modernize your tech, step into your client’s shoes first, empathize with their goals and needs, and design accordingly. User experience is becoming better understood by the public and there’s an expectation that sites should be easy, attractive, and work well.
Modernizing provides a great opportunity to tweak your branding as well. If you have a health, wellness, and personal development business, have you considered partnering with a non-profit that plants trees for every shipment you make?
Integrate this carbon offset choice into your site and make sure there’s a seamless way for people to choose that option during checkout.
Your UX Product Strategy – Review These Four Keys
What’s your business strategy, and your guiding principles? What are your revenue streams?
What’s your value innovation? How do you provide optimum value while keeping costs low? (Don’t skip out on UX; it has a high return on investment).
Are you doing validated user research to eliminate assumptions about what users actually want?
Incorporate these into your new user experience design. It should bring value, ease, and enjoyment. How have you differentiated yourself in terms of purpose and meaning if that’s a part of your brand you want visible in the foreground?
What’s the Next Step?
You’re always welcome to give us a call if it’s time for an upgrade. Now is a great time for modernizing your tech choices, tweaking your site’s user experience, and throwing a stake in the ground for your values.
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