Sharpen Your Mind + Discover Your Brand

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Sharpen Your Mind + Discover Your Brand

Culture | Oct 27, 2021

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Pretend your brain is a muscle that needs to bench press a few pounds!

Every October 13th is National Train Your Brain Day, a day to enhance your mind power by strengthening your brain.

Sure, you could figure out some square roots or do a crossword puzzle. Or you could really challenge yourself and use brain teasers to define your new business better.

While you’re at it, start thinking about a smart logo to capture the essence of what your business is about!

(Do you know what a smart logo is? It’s actually an acronym that stands for simple, memorable, appropriate, resizable, and timeless.) An intelligent logo reveals a ton of essential information about what differentiates your business almost instantly.

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Schedule Four Workouts for Your Mind

Here are four unexpected ways to give yourself a brain workout and at the same time, grab more clarity about what your business really stands for.

Draw With Your Non-Dominant Hand

Get ready to do some possibly great, potentially terrible drawing that you’ll laugh about later. Your first assignment is to use that left hand (if you’re a righty) and draw several shapes that give you a strong feeling of what your business represents. Is it a geometric shape with hard lines? Is it curvy? Is it an animal?

This is your first brush with intelligent logo design. Remember to keep it loose and playful; it’s just a first draft. Using your non-dominant hand grows new neural connections in your brain.

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Non-Writer? Write a Short Story

Your second job is to compose a 150-word short story and there are two rules:

1) Don’t overthink things - give yourself a 30-minute time limit by setting an alarm.

2) Use this prompt to get started. “The turning point that inspired me to start my company was when I felt _____ but I wanted to feel _____.”

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Find the Hidden 3D Image in a Stereogram

Remember these? Through the magic of computer graphics, flat images can appear to be 3D. The trick is to get in super close to the picture, defocus your eyes, relax then slowly pull back. The hidden 3D image should pop out after a minute or two. Voila, your brain just worked in a brand new way.

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Get Smart Logo Ideas

Take a look at some of these intelligent logo designs from recognizable and famous brands. Can you spot the hidden message in the logo? You just practiced by looking at a stereogram, but these images are 2D, not 3D. The subtle design message conveys a key brand promise. That’s what you want too, to be recognizable!

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Congratulations!

See, you’re already smarter. You just gave your brain a mini-workout while doing some sweet, low-key business building! Let us know if we can answer any questions for you about a smart business logo.

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