Small business marketing can feel like a big expense when you’re first starting out. Your budget isn’t huge, so you want to ensure you’re getting the maximum ROI for everything you do.
Luckily, there are ways to boost your small business ROI with simple marketing tactics that won’t break the bank. Below are a few of our favorite tips for marketing your small biz on a small budget.
Tip 1: Establish Your Marketing Goals
You can’t market successfully without having goals in mind. To get the best ROI for your small business, you have to have a target, or you’re just throwing spaghetti at the wall and hoping something sticks.
Simple goal examples might be getting more social media shares, increasing your client list, or drumming up new leads. Be specific and know ahead of time what you’re willing to invest, both in time and money.
Tip 2: Embrace SEO and Keyword Research
Sure, this can feel a little overwhelming if you don’t have any experience doing it, but it’s learnable. Even basic SEO skills can help get you by until you’re ready to outsource the heavy lifting to an SEO expert.
There are plenty of free tools available to help with this, such as AnswerthePublic.com for keyword research, and Google My Business for help with local SEO. If your website is built using Wordpress, there are plugins that can help with website optimization, such as Yoast SEO.
Tip 3: Invest Time and Resources into Quality Content Marketing
If your business doesn’t yet have a blog, you are missing out on valuable search traffic that could be looking for just what your small business has to offer. Not only does having a blog with quality content help your website get found in the SERPs, it also helps establish your industry street cred.
Quality content can help establish your brand as a leader in your industry and reassure potential customers that your business is exactly what they’re looking for. The beauty of content marketing is that it can be free if you write it yourself.
However, if you’re not a writer, that content can be easily outsourced to a reputable digital marketing agency with quality content writers at their disposal. It’s a marketing investment that has a very little downside because that same content can be reused and repurposed in a range of ways to attract more business.
Tip 4: Invest Time and Resources into Social Media Marketing
Yes, the sheer number of social media platforms can feel somewhat disconcerting if you’re new to the online space. However, social media marketing is an effective and free way to build a following, find your audience, and market your small business.
You can promote your discounts and free products or services there, and then once your budget has increased, you can begin running ad campaigns on those platforms.
If running ads makes you sweat bullets, consider hiring an expert to help you get the ball up and running so you get the best ROI. Small business marketing really can be so simple… we humans just like to make it more complicated. Hopefully, you find these marketing tips for small businesses on a budget helpful.