The Tides are Changing

The Tides are Changing

As small businesses owners who are using the power of social media to reach out to their targeted audiences every day, knowing the demographics of social networking sites is key to achieving successful digital marketing campaigns. Your business’ online visibility depends on how you deliver relevant digital marketing campaigns your customers need to experience.

There are so many social networking sites that we use to share stories, posts, memes, or GIFs with friends and family. We’re all too familiar with Instagram, Twitter, Pinterest, and Snapchat, but Mark Zuckerberg’s Facebook is still the largest social networking site. It has been estimated that there will be 169.5 million Facebook users in 2018.

One important data on the growing number of Facebook users is that the younger generation is leaving the platform, while the older generation is increasing in number. In an eMarketer report, it’s been noted that Facebook users aged 55 and up “will increase by 49% in 2018.” At the same time, the younger generation “in the 18-to-24 age group will decrease by 4.5%.”

Yes! Our uncles and aunties are slowly catching up and taking over Facebook, while the Gen Zers are switching to other social networking sites. As the Gen Xers and Boomers’ #1 choice of social network is still Facebook, Instagram has a growing number of users who belong in the 35 and older demographic.

With this in mind, your online digital campaigns will be guided by marketing data and analytics. But what does this mean to your business and the social networking sites you manage? You will create, develop, and design a more useful experience for your targeted audience simply because you know what kind of campaign to post on what social networking. When targeting Gen Xers or the older generation, you know that your focus must be on Facebook and you understand how to gear your campaigns toward the demographics. Similarly, if your audience is the younger generation, you know their social media of choice would be Instagram or Snapchat.

Gathering data and information may sound daunting, especially when you factor in the time you spend running your own business. Our expert team at USA Link System has you covered when it comes to your digital marketing needs. Whether it’s Search Engine Optimization, marketing strategy, or content development, our copywriters, graphic designers, developers, and SEO specialists will design a marketing campaign that is relevant and useful to your consumers.

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