The past few years have been all about building authentic digital connections with coworkers, customers, and target markets, and technology has ramped up to meet these needs and innovate for the future.
Connection
Marketing and sales are all about identifying your target market and connecting with your customers to solve their everyday problems, and anticipating their future needs to solve problems they don’t know they’ll have yet. Make sure your tech keeps up with them!
eCommerce Expansion
eCommerce is a rapidly growing and changing industry and the lifeline of businesses big and small with tools like Shopify revolutionizing the industry.
Given that users are mobile first nowadays, there will continue to be a large focus on mobile UX and data security this year.
Smarter AI
Who wants to choose between waiting on hold for hours to speak to a customer service rep and dealing with a chatbot programmed to solve a limited scope of customer service issues?
Marketing technology is placing a larger focus on more intelligent AI to solve customer problems without the need to hire more customer service reps or make customers wait on hold. The hybrid approach is also very popular—having an intelligent chatbot collect all necessary information to a customer, which is then delivered to a specialized customer service rep who can solve the problem without needing to repeat the minute details.
Marketing Automation Tools
From social media to email marketing to CRM—businesses want to work smarter, not harder. There are so many business automation tools hitting the market and the ones that have been around for a long time such as Zapier, Later, and Salesforce are expanding their features to keep up with demand.
Metaverse Technology
While 2022 might not see virtual reality business meetings for the everyday employee, digital workspaces like Slack, Zoom, and Asana are technically creating a version of the metaverse—no VR goggles required.
Keep your business moving toward the future
A regular business strategy consultation is incredibly important to make sure your business is using the right tools for efficiency and cost savings. Book a call today to get started!
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