It can be daunting trying to decide what CRM investment will work best for your brand. However, these brands prove that no matter what CRM software you choose, it is imperative to leverage your customer information to boost your brand to foster customer loyalty and confidence!
3 Industry Giants That Benefit from CRM
With the pandemic era mandating an unprecedented level of virtual company management that will only persist in the coming years, your key to a successful CRM investment is proper strategy and implementation. While there are some industries that benefit more from a CRM strategy like retail, hotels, consulting, and finance, any brand that conducts sales, marketing, and invoicing can benefit from CRM facts. Check out these major business CRM facts to see how you can apply their tactics to your business!
Brita Clarifies CRM Goals with Zoho
Brita water filters do an excellent job of filtering impurities out of water, saving countless plastic bottles from ending up in landfills while providing consumers with refreshing, filtered water. Brita attempted to implement a CRM strategy with Hubspot, and due to a lack of initial focus in implementation and the overly manual nature of key elements of their lead composition, it actually failed. However, with a few adjustments, using Zoho as a resource, Brita was able pivot and thrive with the new results both internally and externally.
Apple and its CRM Salesforce
For an almost ubiquitous service, a similarly adaptable juggernaut of a CRM service was the way to go! What started as a plan to integrate customer data into next steps more easily became a full-blown collaboration between the brands, including optimizing the iOS experience for Salesforce users thanks to Apple’s programming language, Swift! There’s a reason both Apple and Salesforce are household names in their own right: they know how to leverage customer data!
Hubspot Creates Quality CRM for Care.com
While Care.com: Find Child Care, Babysitters, Senior Care, Pet Care and Housekeeping was established in 2007 to help the crucial sector of people in need of various care-centric roles, without a CRM investment, leads weren’t converting at a rate that made sense for such an important service. By partnering with Hubspot to test marketing tactics and connecting the sales and marketing departments seamlessly using CRM, conversions kept pouring in!
What CRM Solution Will Work Best For You?
The most important take away from these CRM facts is that a strategic CRM investment works to catapult your brand to new heights. However, knowing businesses that use CRM doesn’t mean you know what solution works best for your brand, whether you have a CRM software already or are just getting started. Either way, ULS experts can walk you through finding the best CRM software to house and manage your brand data so you, too, can experience the exponential growth of major name-brands. Contact us today for a free consultation!