Marketing a business, whether you sell products or services, is challenging, to say the least. Especially when nearly every business is now online. If your business is not online, there’s a good chance you’re losing customers.
However, because so many businesses are now online, it can be a very noisy, crowded place, making it difficult to market yourself, drum up leads, and create brand awareness.
It’s made even more challenging sometimes, by all the marketing lingo that gets thrown around. One of those terms you may hear often is quality marketing.
What is Quality Marketing?
Quality control marketing is the process of implementing a customer-oriented concept of total quality management, except you’re also applying it to your marketing efforts. It helps target the gap between the overall quality control and feedback policies of your company and your marketing department.
Total quality management proposes the idea of aligning your company and marketing policies to continuously work towards improving the quality of your products and services.
In light of that, all marketing activities should also adhere to the highest possible standards. Quality marketing works toward increasing customer satisfaction by increasing the quality of goods and services, using different tools to do so.
For quality marketing to work, some things are essential, such as:
Involvement and Engagement
To apply the concept of total quality management to quality marketing, employees and teams need to work together and collaborate.
It’s the job of the marketing team to gather information like customer reviews, feedback, and expectations for your products or services, and convey them to the relevant people.
It’s the job of design engineers to keep those requirements in mind when designing things.
Meanwhile, the finance department needs to determine whether including the feedback and reviews for quality enhancement is financially feasible.
Strategic Planning & Commitment
Implementation of quality marketing requires everyone in your company to come together, and that can’t be done without commitment and proper planning.
Your company must be committed to making these changes, and equip your teams with the proper tools and training to do the same. Everyone must be involved and on board, from top-level management making all your strategic decisions, down to the last employee implementing those decisions.
How to Use Quality Marketing
Total quality management and quality marketing essentially strive to get rid of waste and allow your company to focus on what’s most important to its success. This streamlining approach often results in more leads and a boosted business. Let’s see how.
Adaptability & Market Image
Implementing quality marketing in your company successfully proves that your company can evolve with time and can adapt and be flexible in order to survive and thrive in your industry.
This not only shows potential shareholders and investors that your company is able to handle any challenge and you’re in it for the long haul; it also shows that those challenges can actually help your business thrive.
Additionally, quality marketing policies ensure that your company focuses on the most important factor for success, i.e., customer satisfaction, and helps everyone let go of the rest.
This results in higher productivity and profitability, by boosting overall efficiency and allowing for better cost management.
Should You Invest Time Into Quality Marketing?
Absolutely. There’s no downside to always striving to put your best business foot forward, and that’s part of what quality marketing helps you do.