While there may be limitless ways to reach potential customers, don’t fall victim to analysis paralysis or trying too many tactics at once. Define your sales goals and focus your lead generation efforts in areas that have the highest potential ROI toward these goals. A great way to do this is to make decisions based on current data.
Collect Your Leads
The humble email list has been around for years—and for good reason. Email marketing has an ROI of $36 for every $1 spent. That’s pretty incredible! Social media platforms come and go, and at the end of the day, your content and contacts are at the mercy of a third-party platform. Your website and email list are the only two digital properties that you truly own—take care of them and start with a great lead magnet.
Connect on Social Media
While nurturing your email list is key, your target audience still hangs out on social media! In fact, 26.3% of social media users aged 16-64 years say their main reason for using social media is finding products to purchase. It’s also important to spend your time and marketing dollars on the right platform. If your target audience spends time on Instagram, “66% of users say that Instagram helps them to interact with brands”.
Make it Mobile Friendly
Mobile device use is consistently skyrocketing for all use cases, including researching and making a purchase, with many users exclusively accessing the internet via a mobile device. Make sure your eCommerce site is mobile-friendly and easy to navigate.
Follow MarTech Trends
MarTech tools and trends such as voice commands and location-targeted ads are continuing to increase in use. Almost 40% of social media users from teens to retirees use voice search and voice commands on their smartphones.
Personalize It
Even with so many different tools and platforms available, it’s still important to personalize your outreach, especially for small businesses that interact with customers on an individual basis. For larger businesses with a large volume of customer service inquiries, an intelligent chatbot is a great tool to implement, especially on platforms like Facebook Messenger.
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