What Style of Product Photography Is Perfect?

Read Our Latest Blog

What Style of Product Photography Is Perfect?

Trends | Jan 25, 2022

back
  • 0
  • 0
  • 3 minutes read

Spark their interest by engaging with a visual language they’ll understand.

girl

Before You Hire a Photographer

If you don’t own a fancy coffee table book on photography, you might enjoy leafing through a few of them at the bookstore, or check out an online photography exhibit.

Viewing the work of multiple photographers will expand your vocabulary and appreciation of what’s possible.

So much information is captured in an art photo. Of course, that also holds true for product photography, which broadcasts the essential features of your brand.

Before you hire a photographer, use this mini guide to help determine specifics about who your customer is.

What’s your customer’s unique offer, what is their selling point? Knowing that will make choosing the style of your product photography easier.

camera

Picture the Following Scenes

There’s a group of modern-day 25-year-olds wearing vintage 1940s outfits going swing dancing and calling each other “Daddy-o.”

In a high-end corporate building, you’re in a sculptural, asymmetric conference room on the 63rd floor looking out at the skyline.

A joyful, laughing woman stands in front of a clean wall. It’s painted a saturated orange color.

At a nightclub in 1980s New York, dancers on stage wear fig leaves and gold sandals.

In Los Angeles, people drink herbal mocktails and sway to trance music at a drug-free event.

The exterior of a one-story office building is covered in industrial sheet metal held together with purple fasteners.

girls

What To Do With Your First Impressions

As you pictured each of those scenes, you most likely “saw” a style of photography, didn’t you?

Could you also picture a very specific type of person in each scene, even if the environment had no people?

Now think about your product or service and who your customer is. Were they represented in any of these images?

If not, what environment could you picture them in?

suprise

Assign a Candy or Dessert to Your Client

Is your client a candy cigarette? Are they an architectural wedding cake that belongs in a museum?

Or a box of chocolate truffles?

Could you see them as a candied apple or a piece of old fashioned taffy? Look around a candy store that carries merchandise from multiple decades for some ideas.

What does your customer’s candy say about them? For example, if they’re a candy cigarette, are they playful with a great sense of humor?

building

What Building Do They Live In?

Are they in a brownstone walk up in Harlem next to a salsa club?

An ultra-clean high-rise?

A comfortable, tree-lined street in an Ohio suburb?

Or are they filling up compost bins in an intentional living community?

Do you see how you are again getting an image of a type of person for each one of those environments?

When you think about your ideal customer, where do you suppose they would live?

smile

Putting It All Together

As you think about who your customer is and what their unique offering is, stack up these images of an environment, a candy, and a home that represents something essential about who they are.

Success! Now you should have a clearer visual direction for your product photography!

Default banner - Free Consultation

Leave a Comment

Comments (0)

Our Most Recent Blogs

How To Use a StoryBrand Framework To Market Your Website
Brand

How To Use a StoryBrand Framework To Market Your Website

Sep 20, 2021
What Is An Audience Profile In Social Media And How To Build It
Industry

What Is An Audience Profile In Social Media And How To Build It

Sep 14, 2021
How To Use Blogger Outreach To Build Backlinks
Trends

How To Use Blogger Outreach To Build Backlinks

Sep 13, 2021
Key Influences For Marketing Campaign Goals
Social

Key Influences For Marketing Campaign Goals

Jul 19, 2021

ULS TV

Promo banner with screenshot of the website and text
video-icon

We understand small business struggles. We offer a variety of different packages.

Jul 17, 2023
the video with people working in office statistics of the company and its case studies
video-icon

Why Choose USA Link System? Let Us Show You!

May 19, 2023
Why Your Brand Needs an SEO Package from USA Link System
video-icon

Why Your Brand Needs an SEO Package from USA Link System

Feb 28, 2023

Scan this QR Code to access.

Use your phone camera to scan our QR code to schedule your free marketing consultation!

Get FREE marketing consultation for your business.

Book Now!
qr-code mobile
chat icon