Every small business needs proper SEO to rank well in search engines and be found by customers. If you don’t know anything about SEO yourself, look for an affordable SEO agency that can help you while still fitting well within your allocated budget.
What is SEO?
SEO is short for Search Engine Optimization. When you search for something on a search engine, be it Google or Bing or something else, there is always a list of relevant pages and links that pop up. However, the order of those shown links is, in effect, determined by how good your website is at SEO.
Search engines take a look at hundreds and thousands of web pages, collect information, and rank them in a list. When you input a query into a search engine, it pulls up that list and tries to find the closest match to your query, and displays them as search results.
Those search results can be ordered and sorted by various factors, including relevancy, keyword matching, and how well the site’s SEO is. The more SEO-friendly a website is, the easier it is for the search engine to go through the information, find out and understand if it offers relevant content, and display it higher up in the search engine results. Nutshell? Good SEO makes it easier for people to find your website and content.
On-page SEO, sometimes called on-site SEO, is when you optimize your webpage to show up higher on the search engine results, by tweaking your on-page content––headlines, meta data for your content, optimized images, and HTML tags, among other things.
Using relevant keywords within your content is also a part of on-page SEO and any affordable SEO company worth their salt will help you optimize each of these key components, as well as select good keywords to help your website rank well. On-page SEO means you are essentially optimizing all aspects of your content that are under your control.
Off-page SEO refers to all the actions you take to improve your ranking and exposure outside of your own website. This includes reaching out to influencers, engaging on social media, being active on relevant forums, guest blogging, and more as a way to point high-value backlinks to your website.
Hopefully, this short breakdown helps you better understand the importance of SEO. However, if your head is spinning, that’s okay too. Grasping SEO can be a challenge for many small businesses, especially when you’re busy trying to actually run your business. That’s where we come in. We are an affordable SEO agency that specializes in geeky stuff like SEO, so you don’t have to.
The ULS Difference
Our affordable SEO services stand head-and-shoulders above our competition, at great rates that won’t break your budget. Below are a few key ways we can help you.
We perform in-depth research and analysis for your brand, which we then use to create an SEO strategy that’s specific to your business and campaign goals. To do that, we have an international team that is full of creative ideas to help your small business website gain traction and rank well in the search engines, so that your customers can find you.
We use only the best and latest digital marketing tools and technology so that we can achieve the best possible outcomes and offer cutting-edge digital marketing services.
We have a team of highly qualified and experienced people who work around the clock to not only meet deadlines but outperform your wildest expectations.
We offer services specially catered to small businesses, which means we also offer a range of affordable SEO packages. You can book a one-time project or opt for monthly services, depending on your needs.
You can even learn on your own from our library of educational materials and our Digital Marketing Bootcamp series, where we share a wealth of knowledge and insight as our way of giving back to the marketing community.
And finally, since ULS is a small operation too, we understand the struggles and unique needs of a recently established business trying to grow a customer base. We’ve been there and we’re putting our experience to work for you!
However, you don’t need to take our word for it. Take us up on our offer of a free consultation and get advice from professionals actively working in the field of SEO. We’ll get to know you and your brand thoroughly so we can help you pinpoint your niche, before partnering with you to design an effective SEO strategy.