Why Your Business Needs B2B Data-Driven Marketing

Why Your Business Needs B2B Data-Driven Marketing

Industry | Oct 04, 2021

B2B data-driven marketing insights inform your strategy for more impactful content by easily adapting to new trends and understanding your target audience better.

Data is generated by users all day every day. Not capitalizing on this plentiful resource from your viewers and customers will equate to leaving money on the table. Try these data-driven B2B marketing tactics today and watch the revenue roll in.

Big data helps companies treat customers as individuals by tailoring their experience with brands to fit their digital behaviors. By using data-driven targeting, your brand can join the ranks of larger companies without audiences feeling caught off guard. When looking specifically at B2B data-driven marketing metrics, it can be easy to forget that considering and centering focus on the consumer is still a valuable, informational asset for retailers and other businesses alike to be compelled to work with you. Showcasing data-driven marketing insights boosts credibility and helps companies understand your brand’s value.

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Incorporating B2B Data-Driven Marketing Into Your Business Strategy

Navigating the post-COVID world can seem scary, but all data sets are pointing to growth and positive outlooks for the future, especially given how the digital marketplace is thriving more than ever with no signs of stopping. Since so much is taking place online, each transaction is more than a sale; it is valuable intel to help predict patterns while better understanding trends enough to anticipate them. There are several areas that are directly affected by data-driven B2B marketing.


Having a Plan is Half the Battle

76% of B2B marketers have a formal marketing plan, and planning is crucial to a successful B2B model since so much of B2B interactions require fostering and maintaining quality relationships. Since B2B marketing is not direct to consumer, leveraging data is very important to sustaining relationships and offering sound, provable reasoning behind the benefits of the interaction between companies. The more information you have compiled, sorted, and organized, the better arguments you will have in favor of continuing to grow within business partnerships.

Is Your Content Compelling? Originality is a Commodity

Creating quality, consumable original content is a lightning rod for attracting audiences as well as valuable data to present when targeting new company partnerships. In fact, 47% of buyers review around 3 to 5 pieces of content before engaging with a sales rep. If your content is lacking online, you could be missing out on interactions and partnerships that could catapult your business to the next level. The demand for B2B content specifically increased almost 50% year-over-year, potentially as a result of this research trend popular with businesses and direct consumers alike. In addition, having a blog, social media presence, and a website would serve as a three-pronged approach to collecting data that you can then use in your data-driven targeting of both audience and business relationships.

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Connection Encourages Retailers

The power of B2B marketing outreach and maintaining business relationships stems from online connection. In fact, 7 out of 10 marketers now conduct a majority of business online, up from less than 3 out of 10 pre-pandemic. That being said, the best ways to reach people in such a sprawling landscape as the internet is via email and social media. Luckily, B2B marketing emails have a 23% higher open rate than B2C emails, and 59% of marketers say email is the top source of revenue. Given that so many B2B marketers rely on email, the only way to stay ahead of the competition is to use the data you have about your clients wisely to ensure open rates stay high and clients feel connected and loyal to your brand.

Data Driven Marketing Making You Anxious?

Don’t worry! The experts here at ULS know al about creating memorable connections with businesses and clients alike and can craft the ultimate B2B data driven marketing plan to boost your business! Contact our experts today for your free consultation!

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