When planned effectively, your Small Business Saturday marketing plan can increase brand awareness—and your holiday sales.
1. Let your website do the talking
Setting up an e-commerce site is a great way for brick and mortar shops to expand to online sales, give locals the opportunity to do some digital window shopping or prepay for their purchase, and the right tweaks to your site can make all the difference.
Do you offer curbside pickup or extended holiday hours? What are your shipping options to ensure a speedy delivery? It’s important to answer your customers’ questions right away before they get frustrated and click away.
2. Run an email marketing campaign
You’ve earned a spot in your customer’s inbox—use it! A great Small Business Saturday email marketing plan can bring in additional holiday sales by giving you a direct line of communication to your customer to share events, offer special details, and keep them updated on new and exciting products.
3. Offer a special deal
Let’s cut to the chase—the start of the holiday shopping season is all about discounts and special deals!
While larger retailers dominate the game with BOGO and 40% off deals, small businesses on a shoestring budget can’t always afford to slash prices. Get creative with the types of deals you offer, such as a $10 store gift card for future use if a customer spends $50 in your shop, or a small, unique gift with purchase (stocking stuffers, anyone?).
4. Host an event
Whether digital or in person, hosting an event is a great opportunity to build brand awareness and kick off the holiday shopping season!
If you’re hosting an event online, you can bring customers into your space virtually through a live stream on social media. Don’t forget the Small Business Saturday hashtags! #ShopSmall #SmallBusinessSaturday
As a small business owner, you know there’s no such thing as a day off. Let us develop your Small Business Saturday marketing plan so you can focus on your business—ask us how!
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