Did you know that 77% of internet browsers read blogs? Over time, blogs have become the 5th most trustworthy source of information. That is why most businesses choose to start a company blog. Blogging is a great way to engage your leads, gain a reputation of being knowledgeable, and convert customers. But be warned: Starting a blog is not as simple as slapping a bunch of words on the internet every week. You don’t need to be the world’s best writer, but you are going to need thought, effort, and a strategy. Check out our top 4 blogging tips to get started:
Focus On Your H1
H1s or Heading 1s are formatting tools used to break up your content. There are six types of headings—H1, H2, H3, and so on.
The one that plays the biggest part in SEO is the H1. That’s because this is your title. It tells readers (and the Google algorithm that controls which search results rank on the top page) what to expect in the rest of your content. Having an H1 in your blog post indicates to the Google algorithm that it is an important piece of content for your site. Here are a few important things to keep in mind for H1s:
- Use only a single H1 per blog or page.
- Keep it snappy, between 30 and 40 characters.
- Make the H1 stand out from the rest of your content.
- Plug in long-tail keywords to boost SEO.
Use Reverse Pyramid Structure
The reverse or inverted pyramid style is often used in news articles, but it works well for blog posts too. An article written in a reverse pyramid structure has the most important information at the beginning, the second most important information toward the middle, and the least important information at the bottom. This style has two main advantages. First, it makes it easier to skim your blog. Online readers often don’t finish articles or they just glance through. By keeping the most important information at the top, you’re able to get your point across to the readers, even if they don’t finish the blog. The second advantage of the reverse pyramid structure is that it makes it easier to edit. If your blog is rambling on too long, you can easily cut a few paragraphs away from the bottom because this is the least important information and won’t change the meaning of your blog if deleted.
Choose Interesting Titles and Subjects
Your first chance to attract readers is your blog’s title. If a title sounds interesting, you’ll get more people to click on it. Having a catchy title also helps your blog rank higher on Google, as it communicates user-friendliness. But what is a good title without an interesting subject? Readers will click right of your page if you don’t follow up with an intriguing blog that follows up on the title. Make sure to pick topics your target audience will find interesting, and relevant, and get inspiration from popular blogs within your niche.
Take Advantage of SEO Links
Every blog needs links to rank higher on search engines. There are two types of links: internal and external. Internal links direct people to other pages or blogs on your website, while external links lead to someone else’s content. Both are important for SEO purposes. One of the best ways to improve your search engine rankings is to have another blogger link to your content, called a backlink. Backlinks improve your SEO score because it gives you authority, which means Google will see your blog as a reputable source of information. The best way to get backlinks is by guest posting for another content creator. Bloggers are often willing to collaborate as long as you give them a chance to guest post too!
Start Your Blog With ULS Today!
We hope our blogging tips were able to give you the confidence you need to start a blog. However, sometimes creating an engaging blog might be intimidating. Thankfully, the professionals at USA Link System can help. We are experts in digital marketing at website development, and we’re happy to get you started. Contact us today for assistance!