4 Tips to Drive More Google Traffic to Your Website

4 Tips to Drive More Google Traffic to Your Website

Brand | Jan 08, 2021

Have you Googled your business recently? Is your website one of the first 10 suggested links? Do your competitors rank higher than you?

If you answered “yes” to all the questions above, you’re looking for ways to improve your company’s online presence. And you need to generate more Google traffic to your website.

To do this, you should start thinking of developing your search engine optimization (SEO). When your SEO is in tip-top shape, you not only boost your website traffic, but you also put your business in the best position to generate new leads and clients.

Team of analysts working on data analytics

Here are some tips to improve your SEO and Google traffic.

Produce links

Link building is crucial when it comes to driving more traffic to your site. It also plays a role in boosting your website’s Google ranking. You want to develop your backlinks and internal links.

Backlinks

Backlinks are like respect. It’s earned, never given. And they are crucial to your SEO ranking. 

What are backlinks? Remember the blog you read about the best Bluetooth speakers? The Sony or JBL link you saw and clicked are backlinks. They are web links you see on another website. Being cited, quoted, and linked by trustworthy sites, drives meaningful traffic to your website.

Internal links

Internal links are, well, links within your website. They are links to different pages of your site.

These links are important because users are engaging with your pages. The longer they stay on your page, the better. Google’s spider-senses are tickled, and it registers in their system that site visitors are staying longer.

Craft content

Needless to say, content creation is a must. Content is about sharing information, knowledge, and entertainment with your followers and subscribers. This includes social media posts, blogs, infographics, podcasts, or short-form videos.

Content generates and leads Google traffic to your website. When users need information, one of the first places they go to is Google. When you post content consumers need, they visit your site or social media platform. 

To find out which best works for you, you need to know what kind of content your audience consumes.  

Person reading website analytics

Increase site speed

Nobody wants a website as slow as a turtle. With that said, make sure you’re providing an awesome user experience by considering your website’s speed. To maintain site visitors engaged, your site’s speed is a central influence for a positive user experience.

A slow website increases your bounce rate, which means your visitors are leaving your page at a high rate. If your site is slow, you potentially lose customers. 

Using Google PageSpeed Insights helps you improve your site’s speed.

Google search of analytics on mobile device

Mobile optimization

Like 52.2% of global users, you’re probably reading this on your smartphone. It’s becoming more and more common, so it’s essential to make sure your website is mobile adaptive.

To generate more traffic, prioritize a mobile-friendly website.

Ready to take your small business to new heights? Send us a message, and let our specialists help grow your business.

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