We are truly living in an age of influencer marketing. Celebrities and influencers today are able to reach millions of people with a single social media post.
It’s quite a novel phenomenon and it’s only really made possible due to the power of social media. When brands and businesses make connections with influencers, those influencers can help boost their visibility significantly.
What Makes an Influencer?
While it’s an easy misconception, the number of followers an influencer has is not the only way or even the most accurate way of measuring their level of influence.
A true influencer is one whose niche social media content engages dedicated followers, every time. If they have developed a rapport of trust with their audience, they are an influencer, no matter how small their audience may be.
Influencer Finder Tools
Knowing how valuable the right connections with the right influencers can be, how do you go about finding them? There are actually several influencer marketing tools you can use to help you in your search. Keep reading for 5 of our favorites.
BuzzSumo is a well-rounded influencer search tool that works on various platforms including Google, YouTube, and Twitter. To find an influencer on BuzzSumo, select the social platform you want to search on, and then type in a keyword.
This will give you hits on every influencer account that matches up with that keyword. BuzzSumo is a paid tool, offering various price points, including a pro, plus, large, and enterprise package, ranging from $99/month to $499/month.
Followerwonk is an ideal tool for finding influencers on Twitter. With a free account, you can have limited access to various features; however, by paying $29/month you can analyze up to 3 accounts, or pay $79/month to analyze up to 20 accounts.
This tool helps you compare followers, authority rankings, and popularity, among a few other features. Not only this, but it can also help you analyze accounts with a large number of followers to sort of reverse engineer their strategies.
Alexa’s Audience Overlap Tool
This is a great tool for analyzing which brands share similar audiences with you. From this information, you can determine what other types of products and services your brand likes that you may not currently offer, and potentially increase your business offerings.
It can also help you find influencers with the same niche interests as your business. However, this service costs $149/month, so think of it as an investment.
Klear is considered a ‘smart’ influencer marketing tool. It’s designed to help you find the best influencers in your area, who have sway within your target market.
The advanced filters on Klear allow you to refine your search by including audience demographics, your chosen niche, and preferred social channels, and much more.
Keyhole is a simple and straightforward tool that helps you find the influencers that best match your input keyword. From the influencer’s profile, you can check out the number of followers they have, as well as their content strategy.
This includes seeing how often they post, their average engagement, posting times, and more. It also comes with a very reasonable price tag of $59/month, making it popular for budget-minded businesses and brands.
Wait, What About Free Influencer Search Tools?
There are always free versions of different types of business tools, however they may not be as robust as some of the ones mentioned here. While many of these tools do charge fees for their services, you have to look at influencer tools like this as an investment.
And if they are an investment that helps you find qualified influencers to connect with, they may well be worth their weight in gold!