6 Brand Trends to Improve Your Digital Marketing Strategies

6 Brand Trends to Improve Your Digital Marketing Strategies

Brand | Jul 09, 2020

We’re mid-way into a weirdly eventful year. With social unrest and a pandemic in full effect, one thing is for sure, humans seek the good, the positive, and the bright side. Love and human optimism trump hate and negativity in the world today.

image of neon lights saying

Technology helps us find new ways to connect and engage with other people, not just locally but globally. Even with strong opposition to automation in the marketing world, there’s no denying the benefits of the help humans get from AI and data-driven marketing strategies.

Here are sure-fire trends to light up your digital marketing strategies.

Artificial intelligence

We’re still not in a time where we walk side by side with robots. Maybe soon we’ll be living our lives like our favorite childhood futuristic show, The Jetsons. We still have time to level up to their technology.

image of a sleek-designed robot

Regardless of what the future holds for us, artificial intelligence (AI) has taken strides when it comes to providing a semi-futuristic human experience. From smarter entertainment, voice commands, and smart homes, technology is slowly establishing itself onto our daily lives.

Not sure if you set your alarm at home after leaving for work? Many home security companies now have mobile apps to double-check your system and keep your mind at ease.

In the marketing world, machine learning is helping marketers focus more on creativity and developing strategies by taking over tedious jobs. Chatbots can answer many of the simple questions consumers ask.

Thanks to big data, it’s helping marketers better analyze consumer needs and create a more personalized experience.

Consumer experience

With all the user-generated content, thanks to digital advancements, consumers’ voices are now being heard loud and clear. The Internet has empowered consumers and is no longer waiting for the next big thing. They can simply demand it.

Now, marketing is about knowing to prioritize consumers’ needs. Gone are the days when they are a passive group that accepts ads they see on TV, billboards, or magazines.

With so much information on hand, consumers are actively researching brands and businesses. It’s no longer just about the products you sell or the services you provide.

Quality consumer experience includes convenient, highly efficient, and friendly service. A website with a straightforward interface and a brand with an authentic image and personalized content is also a big plus to consumers. High efficiency, convenience, and Providing So, you have to offer them something more than information.

And this is more than just a trend. 73% of consumers say that a good experience is a factor in their decision-making process.

Personalization

People are tired of seeing the same ads that aren’t relevant to them. As brands accumulate more and more data, the more effective their personalization strategies will be.

With social media and influencers as top options of many brands when it comes to advertising, traditional advertising is slowly losing its mojo.

Personalization that aims to create an authentic interaction between brands and its consumers are what people are looking for these days. 80% of consumers are more likely to buy from a company that delivers an authentic personalized experience, according to Epsilon’s survey. It’s more than adding a consumer’s name on the subject line.

Live video

We’ve all watched a live video on Facebook, Instagram, and other social media or streaming services. With the Coronavirus putting a halt to our favorite TV shows, movie theaters, and concerts, artists across the board are coming up with creative ways to put on shows and engage their fans.

This booming sector is expected to be worth $70B by 2021, thanks in part to our smartphones.

Many consumers learn about new products by watching online videos. And when an influencer they follow goes live, video becomes all the more fun because consumers are engaging with the product and its brand ambassador. The audience can react and/or leave comments for the influencers to see and respond to.

neon lights saying

Staff engagement

Your staff is the human representation of your brand image and company culture. If you portray your brand as friendly and inclusive, then this should reflect on how your team interacts with consumers. A key component of your brand’s strategy should include providing ways and means to keep your staff engaged.

An unengaged employee will result in poor service. 46% of consumers will abandon a brand if its employees have bad work habits and are not well-informed.

Don’t expect your team members to care about your consumers when they’re not sure about company goals and how they treat employees. To expect top-level staff engagement, your brand must also be accountable for providing employee enrichment programs or activities.

Here are effective ways to build a positive work culture.

Customer retention and advocacy

Marketing is not only about making your brand attractive to new clients but also guaranteeing you create loyal consumers.

Loyal consumers are more valuable than first-time customers. It’s been proven that businesses spend 5x more to draw a new customer’s interest compared to a regular consumer.

Loyal consumers act as your ambassadors who will share your brand and products on social media for all their friends and family to see.

We don’t know what the rest of 2020 has in store for us, but these tips will help you plan out the second half of the year and 2021. There’s always room for improvement when it comes to your company’s success.

Ready to improve your digital marketing strategies? We’ll create high-quality content, engaging social media posts, and developed optimized websites. Drop us a message and take advantage of our free consultation. You’ll speak with our expert project managers, who’ll give an overview of how we can elevate your brand and generate more lead and traffic to your website.

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