Digital marketing has grown exponentially over the years. Experts predict the digital marketing industry’s worth will reach $786.2 billion by 2026. Considering how steadily this industry continues to grow, employment opportunities will abound. However, that doesn’t mean there won’t be competition. If you want to stay ahead of other digital marketers, it’s important to optimize your LinkedIn profile. Check out our LinkedIn profile tips:
1. Choose a Professional Photo
Your photo is the first thing people see when they are scrolling through profiles. You want an image that conveys professionalism. Keep your background free of pets and children, and make sure you upload a quality image. First impressions are important, so make sure not to include a low-quality image or selfie.
2. Get Endorsements and Recommendations
Endorsements and recommendations are a great way to enhance your peer credibility. Other people’s opinions of you matter. That’s the reason employers often ask for references. They want to know what other people think of you, and whether or not you work well with others. You should always ask for endorsements and recommendations from people you’ve worked with, as well as provide them.
3. Showcase Your Learning
Few things look better to digital marketing recruiters than a willingness to learn. A passion for learning not only helps you grow in your knowledge and skillset, but it also earns you respect from potential employers. LinkedIn makes it easy to display certificates, badges, and degrees on your profile. The job platform also sells its own courses, which you can use to learn relevant digital marketing skills!
4. Get Creative With Your Headline
Your headline, along with your profile picture, is one of the first things recruiters see. You should craft a detailed, attention-grabbing headline. An example of a good headline is, “A digital marketer specializing in email marketing campaigns and pay-per-click advertising.” Make sure you spotlight relevant skills hiring managers will be looking for.
5. Craft a Detailed Summary
Your LinkedIn summary is the chance for you to draw recruiters in with a story. Dive into who you are, what type of work you do, and what your future aspirations are. Summaries also give you a great chance to plug keywords into your profile like “content marketing” or “social media marketing” that define your niche and help people find you.
6. Share Digital Marketing News
Sharing digital marketing news shows people you stay up-to-date on industry trends. It also demonstrates that you have an active, ongoing interest in digital marketing. Active interest is what hiring managers are looking for!
7. Publish Posts
Establishing yourself in the industry as a thought leader is important. It’s not enough to share digital marketing posts. Writing informed opinion pieces is also necessary to demonstrate your expertise.
8. Follow Digital Marketing Influencers
Following digital marketing influencers is a great way to get inspiration for posts and stay informed. Plus, following influencers shows you are dedicated to learning more about your industry. This, combined with a few LinkedIn certificates, is bound to convince recruiters of your passion to grow.
9. Research In-Demand Skills
Researching in-demand skills is helpful when creating your LinkedIn profile. You should know what skills people in your industry expect you to have. If you don’t have certain skills, gain them to enhance your profile!
Use Our LinkedIn Tips Today!
LinkedIn is an amazing tool for digital marketers looking to network with other professionals and find new opportunities. To get the most out of this networking site, you’ll need to put a lot of time and effort into your profile. Thankfully, you don’t have to do it alone. The team at USA Link System is here to help you get endorsements on your account, define your personal brand, and much more. Contact us today for assistance!