We are in the thick of the digital era, and automated marketing techniques are on a rapid rise, largely because they can save a business both time and money. And since time is money, that can dramatically impact your bottom line.
What is Automated Marketing?
Marketing automation is a digital marketing technique that allows a business or brand to use some type of software to automatically control and regulate various parts of a marketing campaign. This often includes automated emails, but may also include social media campaigns and blog content drips as well.
With automated marketing, you can expect consistent results. However, this can only be done after your marketing strategy has been properly designed, keeping in mind your target audience and demographics, and your marketing automation objectives.
However, once all the homework is done, automated marketing can be trusted to reach out, interact, and connect with your customers at the right time, with the right incentive in hand.
Value of Marketing Automation
Automated marketing can help a lot in terms of saving your business time, money, and effort.
Easy to Manage
When you use software to manage your marketing campaigns, it can be easier to manage progress across all channels. Computer brains are more adept at that sort of thing than most human brains! It will also make it easier to keep a consistent tone of voice and image in your marketing campaigns, which is a big time saver.
An automated marketing campaign allows you to schedule different posts for different platforms ahead of time. Since the task of actually sending emails or uploading social media posts is automated, it saves a lot of manual labor and time input by you or your employees, creating a set-it-and-forget-it situation.
For most businesses, especially those operating on a small scale, time saved translates directly into money saved. With automated marketing, you can save money through time, as well as less manpower.
Automated marketing provides an opportunity to create and deliver personalized content to your customers, based on the data available, including their shopping history, preferences, and more. This makes your marketing efforts more efficient, with a potentially higher reward.
A Sample Marketing Automation Strategy for Local Beauty Salons
A small local business, such as a beauty salon or spa, can be an ideal candidate to incorporate advanced automated marketing techniques into their regular marketing strategies. To do it, you’d need to create an automated system and update your client log regularly. Below are a few ways you can harness the power of automated marketing.
Automate Follow-Ups and Reviews
Once a client is done with their visit, set up your automated marketing system to send a follow-up email or SMS, at a certain time after their appointment or visit. You can ask them to review your services and provide any feedback or comments on how to make the experience better and ask them to leave a review on local search platforms like Yelp.
Automate Appointment Reminders
Set up an automated system to remind clients of their upcoming appointments and confirm they will be there. This can be a great way of staying in contact with your customers and keeping up with any changes in scheduling.
After Treatment Care Instructions
Another ideal way for salons and spas to use an automated marketing system is to set up an email sequence with after-treatment care instructions. This not only provides additional value to your customers, but it also helps them feel seen and cared for.
Birthdays and Special Occasions
Email or notify previous and current customers about any upcoming special offers, discounts related to special occasions, and even a special offer for them in honor of their birthday.
Know Your Marketing Automation Objectives
Ultimately, you’ve got to know your end goals to make automated marketing work for your business. Know what your objectives are, and design your marketing automation strategy to help you meet them.