Biking is one of America’s favorites pastimes. Some ride bikes, motorcycles or bicycles, as a form of exercise, leisurely ride along the coast, sports, or adventure.
Whether we love watching Tour de France or MotoGP or just enjoy the pleasure of biking, we don’t see as many bike ads or commercials as its 4-wheeled cousins.
Bikers aren’t portrayed as heroes in movies. Bike ads aren’t designed to look sexy and appealing.
We refuse to believe that bikes and bikers are underrepresented in the media.
So, we dug deep and found some amazing and diverse selection of inspirational bike ads.
In 2005, America’s favorite motorcycle manufacturer released its “Build Yours” print campaign. Brock Davis and Eric Sorensen use Harley-Davidson parts and accessories to create an ad that motorcycles can be tailored to its owners.
The print ad features portraits of bike owners using Harley-Davidson parts and accessories.
The ad oozes with personality and creativity that not only won the hearts of bikers, but also the Cannes Lion, an international festival of creativity.
We seldom see bike ads in general, but it’s rarer to find a bike commercial that portrays bikes and bikers with class and elegance. But we found a bike ad that exudes these qualities, and it’s an electric bike.
Stromer is a Swiss company that manufactures electric bikes. Stromer's bike ad released resembles that of luxury cars that show prestige, style, and sophistication.
The ad shows a young professional starting his morning routine and riding his Stromer ST2 to work. The young man, like in many car ads, get the attention of the opposite sex.
The commercial is bringing the oomph to the biking industry, while also exhibiting the bike’s sleek frame and unique features.
Stromer increased its growth by 60.1% between 2018 and 2019.
Cannondale Slate (2018)
Cannondale Bicycle is a Connecticut-based company that revolutionized the way we see and ride bicycles.
Their 2018 ad campaign for Slate starts with the bike resting on the bike rack of a Porsche. The ad shows how a car can take you to a destination, but a Cannondale Slate will take you on an adventure.
The driver goes through dirt roads and puddles to get to his destination and sets off into exploring the depths of his horizons.
In a time and era where adventure is gaining traction as an industry, Cannondale is once again paving the way for many cycling companies to follow.
What’s your favorite bike? Comment below.
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