Google and Its Built-In Tools are Your Brand's BFF

Google and Its Built-In Tools are Your Brand's BFF

Social | Apr 06, 2020

When our best friends aren't available for questions like "What's a good restaurant for a date," we immediately run to the other best friend. Our digital best friend, Google. The world's #1 search engine is everyone's best friend. Need to find a top-rated salon? Searching for your next favorite makeup palette? What do most people do? They Google it!

Whatever it is we may need, Google has our backs just like our best friends. This statement is also true for the thousands of small businesses jostling for the top spot on search engine results pages. 

If you're a small business owner, there's an abundance of tools you'll find on Google to boost your online presence and draw in more customers to your website or storefront. From calendars to email and maps, Google helps businesses organize themselves efficiently and expand their online reach. 

These tools are the solutions to your business needs. 

Google My Business

Competitors are everywhere and anywhere, especially in today's digital world. Small business owners know this all too well. Google My Business is a tool that improves your position in the Google-verse and helps better connect with your customers.

Google My Business lets storefronts appear on local results or map searches when consumers are looking for local businesses or directions to different establishments. Another unique beneficial feature includes the ability to show business hours, contact information, and other details people may need. 

The best thing about this is it's easy to set up, and it's free! 

Google AdWords

Just like traditional billboards, but digital and with a wider reach. Advertising on Google boosts sales and raises consumer awareness of your business. 

Millions of people search on Google every day. Every search that is relevant to your campaign, your ad will appear on top of the search results. For example, if you own a coffee shop in Los Angeles, your ad will show up when a consumer searches for a coffee shop in the area.

The good thing about this is that Google AdWords is a pay-per-click (PPC) advertising platform, which means you only need to pay when someone clicks on your ad. You have the power to set a daily budget for your campaigns. 

AdWords provides strong reporting and analytics tools, so you can monitor ad performance to ensure campaigns meet advertising goals.

Google Analytics

Speaking of analytics, Google Analytics is a free tool that lets small businesses gauge website traffic and track visitor behavior to understand what is or isn't working for your website. It offers a range of visitor metrics to determine audience engagement, social media traffic, and bounce rates, just to name some.

As your digital BFF, Google Analytics helps you to streamline your demographic and target audience and improve sections of your website.

G Suite

Many small businesses can't simply afford expensive productivity solutions. No small business needs expensive software to support its operations. G Suite is the personal assistant you've always wanted, and it's affordable! It offers web-based office programs, cloud storage, and collaboration service. G Suite consists of Gmail, Calendar, and Drive (Docs, Sheets, and Slides) among many other programs.

Is Google your best friend too? What do you love about Google and its many beneficial services?

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