Innovative Marketing Trends in 2020 and 2021

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Innovative Marketing Trends in 2020 and 2021

Trends | Oct 21, 2020

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The coronavirus is partly guilty of the sudden stoppage of the US economy. Many businesses, big and small, shut its doors.

While there are many COVID-related closures, some companies were already on the decline. The virus just hastened its end.

But with every “downs” we’ve seen and experienced, there are equal “ups” to look forward to, especially now that the economy is slowly recovering.

We’ve seen tech companies, and many other brands take the lead when it comes to innovation and growth. If there’s one thing we’ve learned, it’s that people learn to stand taller when faced with new problems that need solving.

We’ve compiled a list of trends that have picked up some steam in 2020 and will most likely carry over in 2021. Whether you’re planning your end-of-year campaign or your 2021 digital marketing strategy, these marketing trends will be an essential component if you want to stay on top of your game.

Shoppable posts

If your brand is on social media and you sell products, you should be taking advantage of this feature. Many companies have optimized their accounts, so they can start using Instagram to sell their merchandise.

72% of Instagrammers have purchased a product from brands on the app. That is why you need to do your best to enhance your social media presence. 

You start by tagging your products on your posts to influence shopping behavior. This step makes it easier for consumers to buy from your profile, rather than leaving Instagram and going to your website to shop.

Victoria Beckham Instagram product tagging sample

image via Victoria Beckham Instagram

Your shoppable posts look like a regular post with the tiny exception of spotting a “shopping bag” icon on the lower-left corner. When a shopper taps the icon, they are redirected to your website.

Interactive content

From fun BuzzFeed quizzes to live Q&As on Instagram Stories, interactive content has taken the world by storm.

Since the pandemic has forced many non-essentials to stay at home and socially distant, brands have been creative in engaging their followers. You can ask simple survey questions to generate engagement from social media users.

Other ideas for interactive content are designing and developing infographics.

This offers marketers new ways to convey updates, insights, or other information. 91% of consumers favor interactive content than traditional ones.

Orbitz Valentine's Day survey

image via Orbitz

Look at Orbitz. They created a quiz to find out the best destination for you and your partner. People enjoy answering these playful games. So, not only do they stay on the website longer, but it also increases the likelihood of booking a flight or two.

Personalization is essential

We long to connect with people. But until there’s a vaccine, the best to be a little more personal is through email marketing.

In a 2018 Epsilon survey, 80% of people surveyed shows that they are more likely to shop with a brand that provides a personalized experience.

Data is key when it comes to personalizing your marketing strategy.

Netflix email marketing strategy

image via Netflix

Streaming service giant Netflix is a master at this strategy, mostly because subscribers provide all the necessary data to create a tailored experience for its users. The more people watch and rates show they like or dislike, the more Netflix can send more relevant suggestions for their personalized email campaigns.

These key trends that have boomed in 2020 will transition into 2021. In the ever-evolving marketing world, businesses need to stay competitive, and on top of all these changes.

Need help planning your company’s digital marketing strategy? We can help! We’re your one-stop-shop option that delivers not only these trends but also provides services like web design and development, influencer marketing, and business consultation Let’s talk!

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