Is Traditional Marketing Dead?

Read Our Latest Blog

Is Traditional Marketing Dead?

Culture | Nov 21, 2021

back
  • 0
  • 0
  • 2 minutes read

Before the internet became such a huge part of our lives, most businesses were marketed through word-of-mouth, business cards, posters, and brochures, as well as billboards.

The Onset of Digital Marketing

However, in recent years, digital marketing has taken center-stage, with social media sites being the most used platforms to market businesses. This phenomenon has been especially prevalent since the COVID-19 pandemic started; to cope with lockdowns, many people spent their time and energy shopping online, buying everything from food, to games, to clothes. Savvy brands made the most of this opportunity and designed social media marketing campaigns created specifically to attract this audience.

traditional

How Traditional Marketing is Used in the Digital Age

Despite the digital rush, traditional marketing is far from dead. Advertisements are still used today by many brands as a multi-pronged approach. After all, not everyone accesses the internet.

There are still countless billboards on nearly every road, there are still countless magazines available in stores, and, put simply, newspapers have not yet gone out of style. Below are some of the most-used traditional marketing techniques used in the digital age.

tv ads

TV Ads

Television advertisements are still a popular usage of traditional marketing. Even though COVID-19 has affected the TV industry as well, there are still enough programs available for ads to run in between.

newspaper

Newspaper Ads

Newspaper advertisements are the original gangster of traditional marketing tools. Newspapers have been showing ads as long as they’ve been in existence and will likely continue until newspapers become obsolete. Since they are not, that means there’s still a market for them.

magazine

Magazine Ads

Magazine advertisements are especially popular for fashion and beauty related brands, as well as other luxury items such as jewelry, cars, homes, and more. Once you’ve printed an ad in a magazine, it stays there and may provide continued publicity for a good long while, if that magazine continues to be read.

billboard

Paper Billboards

Even though there are more digital billboards these days, original-style paper and banner billboards are still a thing! They may even make a bigger comeback in the future, as they are considered more sustainable and even better, less competitive.

tv

Why Traditional Marketing is Still Important

As you can see, it’s safe to say that although it may not be the only game in town anymore, conventional advertising is certainly still being used. It and other forms of non-digital marketing offer many advantages, whether that’s reaching markets that rarely use the internet to being able to see and converse with a client, face-to-face.

Default banner - Free Consultation

Leave a Comment

Comments (0)

Our Most Recent Blogs

How To Use a StoryBrand Framework To Market Your Website
Brand

How To Use a StoryBrand Framework To Market Your Website

Sep 20, 2021
What Is An Audience Profile In Social Media And How To Build It
Industry

What Is An Audience Profile In Social Media And How To Build It

Sep 14, 2021
How To Use Blogger Outreach To Build Backlinks
Trends

How To Use Blogger Outreach To Build Backlinks

Sep 13, 2021
Key Influences For Marketing Campaign Goals
Social

Key Influences For Marketing Campaign Goals

Jul 19, 2021

ULS TV

Promo banner with screenshot of the website and text
video-icon

We understand small business struggles. We offer a variety of different packages.

Jul 17, 2023
the video with people working in office statistics of the company and its case studies
video-icon

Why Choose USA Link System? Let Us Show You!

May 19, 2023
Why Your Brand Needs an SEO Package from USA Link System
video-icon

Why Your Brand Needs an SEO Package from USA Link System

Feb 28, 2023

Scan this QR Code to access.

Use your phone camera to scan our QR code to schedule your free marketing consultation!

Get FREE marketing consultation for your business.

Book Now!
qr-code mobile
chat icon