As we enter the last quarter of 2018, businesses begin to analyze the results of their digital marketing strategies. Did we gain enough followers or subscribers? Did our website have a positive CTR? Was there growth in website traffic? How was our SERP? Were we able to engage the right audience? Did we use the right keywords? Did the SEO strategy really work? Or Is SEO really improving our online presence?
These are all legit questions to ask yourselves every year because you are running a business. It is your moneymaker. Your life source. Your passion project.
Search Engine Optimization or SEO can be a complicated beast; Maybe that’s why some people doubt its effectivity. SEO is an ever-changing tool that helps businesses boost their websites ranking on the results page. At the end of the day, SEO is still the best way to generate website traffic. Studies have shown that SEO is “reported to be 85% more likely to bring traffic to a website than using the pay-per-click (PPC) model.” So as you prepare your 2019 marketing strategy, we, at USA Link System, want to help you by demystifying SEO and hopefully be able to use it to your benefit.
- SEO is Dead – Google constantly updates its algorithms. But this does not mean that your SEO efforts are for naught. With every algorithm update, SEO adapts to this change. The trick to using SEO to your benefit is to always keep a strategy that’s up-to-date. Never be stagnant. Be as fluid as can be with your SEO tactics.
- Quantity Over Quality – Back in the day, it was easier to trick search engines for better search results. But as Google and other search engines have updated their algorithms, it has been harder to use the old SEO ways to get websites to the top of search results. It’s time to think that quality is better than quantity. Produce unique content that your end users can relate to. Also, interacting with them by replying to their comments builds trust and personality.
- Guest Blogging is No Longer Valuable – As a matter of fact, guest blogging or guest posting is as relevant as it was when it first started. This practice is great for website traffic, building relationships, wider reach, and brand exposure.
- One SEO Campaign is Enough – Unlike a one-hit wonder, a one-time SEO campaign is not enough to keep your brand ingrained in your end users’ memories. If you don’t update your SEO campaign, it will simply just fall behind and be forgotten by search engines, as they constantly update their algorithms. Also, you don’t want your competition to get ahead of you.
We understand that SEO is complicated and a tad bit confusing for time to time. And with all your daily work responsibilities, working on your SEO tactics can be tricky. We can help you with all your digital marketing needs, including Search Engine Optimization, marketing strategy, and all the good stuff to get your business ready for 2019. Our team of copywriters, graphic designers, developers, and SEO specialists will craft and design a marketing campaign that will boost your online presence.