AI. These technologies are constantly changing and improving the content marketing game so marketers and writers can focus on what they do best.
Why Use AI for Content Marketing?
AI tools can help content marketers in agencies work smarter, not harder! These programs can help ease the burden of content marketing work on solopreneurs and small teams. Tools like keyword and content generators can also take care of the tedious parts of the job for larger teams to review with a fine tooth comb.
Content research is a long, tedious process that doesn’t always guarantee results. Using AI can bring another perspective to the research process, for better chances of successful content.
There are many tools that can help with this essential step of content creation. Concured is an AI tool that generates reports on engagement-driving topics, automates content audits, and creates data-driven content briefs. MarketMuse uses AI to help build data-driven content marketing strategies.
Whether you’re consuming or creating content, you’ve likely come across AI-generated content, whether you know it or not. While these tools are impressive, they still need a human to operate them and refine the text since Google will penalize strictly AI-generated content.
AI content generators can “write” long and short-form content that can be a time saver for small businesses. Jasper can take long-form content and generate bite-sized copy for social media posts and email marketing. Writesonic focuses on long-form content such as articles and web copy.
Successful content marketing requires A/B testing to make sure each piece of content is playing a vital role in your marketing plan rather than adding to the noise.
A/B testing tools such as VWO and Optimizely can run multiple, data-backed scenarios to help you choose the best campaign to run, with almost (no AI is perfect!) guaranteed success.
Interactive marketing like quizzes that match potential customers with products and intelligent chatbots that screen customer service inquiries have found success in recent years. These tools help convert sales, reduce customer service wait time, and provide a better user experience.
Need help getting AI to work for you?
Artificial intelligence doesn’t necessarily mean automated. AI still needs humans to create, refine, and implement these strategies, leaving time to focus on the bigger picture! Get in touch to find out how you can implement AI in your content marketing strategy.