Digital marketing books serve as an excellent resource to kickstart your trek into the world of marketing. However, with so many options to choose from, which works best for those just getting started?
We’ve curated a list of the top 3 best digital marketing books for beginners to reduce overwhelm and get you started right away.
It may sound like a time-filling activity, but reading is an extremely valuable tool for picking up new skills and perspectives grounded within narrative structures. Marketing books will both broaden your horizons with depth as well as expand your skillset. Picking out the best digital marketing books for beginners left no shortage of amazing options, but our team thinks these will serve you best early on in your journey!
Our Top 3 Marketing Book Suggestions
While this list is far from exhaustive, these marketing books will serve as a solid foundation to your digital marketing journey and help you understand how your customers see your brand.
Positioning by Al Ries and Jack Trout
This tried-and-true classic has major staying power, and for good reason! Written in 2001, this marketing book has even the table of contents hearkening to the difficulty combatting the struggle to communicate in “an overcommunicating society.” It goes to show the struggle to breakthrough the noise and connect with customers is consistent, with or without the internet. As the title would suggest, Positioning is all about awareness of how your brand, product, or service should be presented to customers for maximum impact along with real-world examples that still ring true today. Starting with this cornerstone marketing book is a great way to gain a wide perspective on the marketing mindset needed to succeed.
Buyology by Martin Lindstrom
When looking for the best marketing books for beginners, it’s wise to think about your overarching brand goals. A primary goal of your brand should be to understand customer needs. Even if your product or service doesn’t seem essential, finding the frame of mind that will compel audiences to invest in your offer more than a neighboring brand means understanding the why behind the buy. Purchase choices aren’t random. There is usually a narrative or neuro-chemical stimulus prompting the decision. Buyology did the heavy-lifting of researching why humans buy things and outlined it in a marketing book that easily crosses over into becoming one of the best digital marketing books.
Influence by Robert Cialdini
Taking the #3 slot in Amazon’s marketing section (as well as #37), it’s no surprise Influence made the cut in our top 3 best digital marketing books. As a sort of bridge between Buyology and Positioning, Influence delves into the psychology behind people’s actions. These insights are valuable because knowing your customer is far more than half the battle when it comes to digital marketing. In fact, familiarity and connection are the human elements of marketing that help set you apart from the competition.
The most important part of making a list of digital marketing books is actually setting aside the time to dive into the tomes! Allow yourself to slip into the world of marketing, and you’ll find new insights around every corner as information falls into place. To save time, don’t hesitate to reach out to our experts for extra assistance or for someone to gush to about your marketing book choices!
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