The only constant is change, and that couldn’t be more true of the workforce in the United States.
From a statistical standpoint, diversity in the workplace has only been trending upward for the last 40 years with no sign of slowing down. What better way to be ahead of the mathematical curve than to adopt a diversity mindset as part of your business model?
Here are 10 ways diversity helps your business flourish
1. Embracing Diversity Means Being Part of the Change
US Census data measured the structural inequality in the workplace and showcased that it is a very real issue despite the growth and improvements made thus far. Rather than staying behind the curve of innovation by resisting the diversification of industries and demographics, cultivating your diverse workplace is the best way to keep a finger on the pulse of the changes that will only continue to occur over time. Consider it an insider fast-track to build a team that is already ready for the incoming global landscape that eCommerce has unlocked.
2. Companies Committed to Diversity Let Employees Be Themselves
The shift in population demographics mean companies that already reflect the landscape of society give incoming employees an innate sense of belonging and encouragement to bring their unique talents and attributes to their work. Feeling connected to their company’s success encourages workers to be themselves and share their excellence which, in turn, strengthens others on the team to do the same.
3. More Diversity Means More Hiring Options
In today’s market, applicants now look at elements like company culture in addition to type of job and salary amounts when considering where to spend their 40+ hours a week. If diversity is already a core value of your business, applicants will be encouraged to apply. In addition, this will build your company’s reputation and trust, making your company that much more appealing to a wider range of applicants.
4. Diversity Spurs Innovation
By already beginning from a place of valuing differences in your workplace as part of the culture, this encourages the team to let their idiosyncrasies and other quirks shine. It would be easy to underestimate the power of letting employees be themselves can have on the entire business. Innovations stemming from diversity in the workplace are measurable, so by incorporating diversity means making more room for new ways of working that are more efficient and reach more of your target audience. It’s a win-win from all sides!
5. New Ideas Come from Differing Experiences
Balancing strengths and weaknesses is a great way to help the team both feel interconnected and valued as part of a unit striving for the same goal. While each team member is plenty strong alone, together, the team can move quickly and effectively. If your team has a variety of voices from several walks of life, the nuanced performance from each person playing a part will outpace the competition singing the same old song.
6. Implementing Creative Team Ideas Leads to Company Innovation
Much like broadening a talent pool will garner more applicants to choose from, integrating diversity creates more opportunities to generate ideas. The logic here is having differing backgrounds, experiences, and perspectives will then prompt an influx of ideas. An important caveat of this benefit of diversity is to implement the ideas effectively. Ideas are wonderful, but they remain ideas until they become actions.
7. Creative Teams Solve Problems Faster
Allowing the space and freedom for new ideas within the workplace means not having to settle for passable fixes but long term and unique solutions. For maximum returns on the creativity and ideation in your team, ensure that both upper and lower levels of management are encouraged to develop solutions. A team abounding in creativity is united in solving problems and values that any idea could be the next answer.
8. Going Global Gets Easier with a Diverse Team
The internet has leveled the playing field for businesses to go global. Businesses can reach the world in a click or tap, and having a team that already reflects the market makes relating to audiences that much easier. The team will already be well equipped to handle the global market, making growth not only achievable but inevitable.
9. Company Diversity is Profitable
Long-term profitability in ideas and market reach stems from diversity. Savings abound, whether it’s saving money in having to hire in face of high turnover or by allowing for novel ideas to revolutionize business operations. Empowering employees to grow alongside your business creates a dynamic of growth in all aspects of the business. Diversity is clearly a growth hack!
10. New Perspectives Can Revolutionize Workflow
In an environment that fosters the novel and unique aspects of its team, a business implementing innovative ideas will lead to new products and services for customers that would otherwise not have been considered. Fresh outlooks mean leveraging new angles on what your company has always done, catapulting it forward to impact the ever-increasing audience.
Incorporating diversity into your business can seem daunting at first, but the benefits are well worth it. The team at ULS is the perfect example of what diversity can do for you! For unique, diverse solutions to your marketing or social media presence, USA Link System has the solutions for you! If you want to join a thriving diverse team, join us at ULS!